Google Adwords is the ultimate advertising venue for online marketers and businesses. It gives you access to one of the largest pools of websites around in addition to Google’s advertising listings. Marketers love Google advertising services as it comes bundled with a bunch of complementary services. One of those useful services is Google Adwords Keyword Tool. It’s a powerful tool if you want to get your keyword research done and create a powerful seed list for your campaigns. Best of all, it’s free. So there is no reason not to take advantage of it.

Unfortunately, many marketers assume that Google Adwords Keyword Tool is the be all end all of all keyword tools. Have you ever wondered why people pay for premium keyword tools when they can just use Google Adwords Keyword Tool? There is a reason for that. The tool does provide you with some decent information, but it doesn’t give you a complete list. I have also found the stats from WordTracker or Keyword Discovery to be more useful that numbers and stats provided by Google Adwords Keyword Tool. Premium keyword tools may cost you some decent amount of money, but when used in conjunction with Google’s tools, they can help you create a better, more comprehensive keyword list.

Keyword Discovery: one of the most powerful keyword tools on the market. While many prefer using Wordtracker, Keyword Discovery has its own advantages. It comes with a variety of features to help you slice and dice your keyword lists.

WordTracker: has been around for years. It’s used by many SEO and advertising professionals. If you are into digging and digging more, WordTracker is a reliable too to consider.

Wordze: has improved a lot in the past few months. For a long time, Wordze wasn’t considered as a true contender to WordTracker and Keyword Discovery. But now it is one of the best keyword tools on the market. Comes with a ton of features and can help you build great lists fast.

Keyword Country: a must have tool for those of you who are focused on niche marketing. You can use it to find new keywords, spy on other people’s successful campaigns, and even improve your landing page’s conversions.

What’s your favorite keyword tool for online advertising?

Google has indicated in the past that its goal is to bring a faster web experience to its users. Matt Cutts has gone over the benefits of Google’s new search system numerous times. The fact that the company has been testing the idea of “live search” means that are pretty much heading in that direction. Showing searchers with an updating stream of results as they type is interesting but could it actually take away from pay per click campaigns?

(more…)

Believe it or not, there are still people out there who make a living out of Adsense and Adsense alone. It’s true that the market has become more competitive and the game has become more difficult to master, but as long as you approach the process methodically, there is no reason you can’t make a living from Adsense with your portals. Before you do anything, you are going to need the right keyword tools to get you started. We are not talking about free tools here but rather tools that let you dig deep and find the keywords that help you drive more traffic to your website for cheap.

If you are looking for keyword tools that will help you take your Adsense game to the next level, here are 6 keyword tools you should try:

iSpionage: the ultimate keyword tool for Adwords and Adsense professionals. All you need is a keyword or website to get started with your research with this tool. iSpionage shows you SEO/PPC competitors, their ad information, and even related keywords.

Keyword Spy: the best keyword research tool around for affiliate marketers and Adsense professionals. It has something for everyone. It’s not cheap by any means, but whether you are an affiliate, a PPC professional, or an Adsense expert, this tool comes in handy.

Keyword Country: another kill tool for niche marketers. Lets you analyze your niche, competition, and keywords more effectively. It’s used by both Adwords and Adsense experts. Great way to put the right foot forward in a new niche. (more…)

Google has been working hard to improve the interface of its services such as Google Adwords and Adsense. It has also given a make-over to many of its tools (even Gmail). The so-called “new” Google keyword tool makes it easy to manage your existing list and add new items to it. You won’t even have to worry about duplicate keywords. Here is what Google had to say about its new tool:

The updated Keyword Tool has a number of benefits over the older tools:

Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results

Easy keyword refinement: Filter results by word or keyword match type

Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more (more…)

Google can be quite strict when it comes to enforcing those trademarks. Funnily enough, the company is anything but consistent when it comes to doing that in the U.S. It is pretty lenient when it comes to bidding on other companies trademarks (it’s actually Google’s policy because it’s good for its bottom-line). That approach is getting adopted in Europe too. Google is going to put trademark terms up for auction. That might increase the quality of ads, according to Google anyway, but it could also make it expensive for small businesses and startups to bid on their own trademarks.

People have argued for and against this approach in the past. There is nothing with Toshiba bidding on Apple branded terms and trademarks. Besides, having the ability to challenge top companies in a niche from the get go is good for businesses (and for Google’s bottom-line too).

(more…)

The pay per click game used to be a whole lot easier 7 or 8 years ago. The rules were simple and the number of people competing for those top spots was not really that high. These days, unless you are advertising about some obscure niche, you will have to go against a decent number of competitors that are well-versed in the game of PPC. So you’ll have to work hard to gain the edge over these folks. That’s what iSpionage is designed to do. It’s a comprehensive keyword research tool that lets you take your PPC and SEO campaigns to the next level and expand your keyword list like never before.

You can use this tool to dig up information on your competitors based on a specific domain name or a keyword. If you are getting into a whole new market, this tool can help you get a head-start. It breaks down the information across multiple search engines, so you get some real actionable information from this tool.

(more…)

We have known about this move for quite some time. Yahoo! and Microsoft have formed a partnership to display your ads to more people. That means there will be going to be changes for those who are running ads using Yahoo! Search Marketing. For starters, your ads are going to show on both networks. You are not going to pick and choose which network you want to display your ads through. Since there are differences between two networks, advertisers will want to pay attention to some of the details that are different.

Searchenginewatch.com

(more…)

Google has been quite clear what it’s willing to accept from webmasters that rely on Google search results to generate leads. Every blackhat SEO knows that cloaking and tactics like that could lead to a potential ban for websites implementing them. Apparently, it seems Google Adwords help pages were using the same tactic. Funnily, they seem to have been slapped by Google itself. The problem does seem to have been solved, but it does show Google does things it preaches against.

(more…)

WordTracker is one of the best keyword tools around. It’s a marketers’ best friend no matter what you intend to do with your keywords. Strategizer is the latest tool by WordTracker that targets marketers that want to take full advantage of long-tail keywords and increase their conversion rates by expanding their existing keyword list.

According to WordTracker, Strategizer works with your Google Analytics data to help you come up with the best keyword strategy possible for your business. It can show you what keywords to go after and which ones to spend most of your efforts on. Knowing what keywords give you the best chance to grab more market share and increase your conversions can be very helpful for businesses.

(more…)

Let’s face it. Google Adwords is not a perfect service. As much as Google tries to tell us that it does its best to filter out bad advertisers and crappy offers, people always find a way around Google’s measures. It did not take me long to find an offer that seems suspicious at best. Take WooThemes. It’s one of the most popular WordPress theme clubs around. Anybody who has searched for premium WordPress themes in the past has probably heard of the company. The company has all kinds of plans and tiers of membership. What it does not offer is all its premium themes for $10.

So how does the webmasters behind this crazy offer explain their deal? They do talk about the license of these themes and the fact that they can redistribute it.

(more…)