You want to succeed with your pay per click campaigns? You’ve got to have super campaigns and high converting landing pages. Many marketers have no trouble mastering the first part. There are thousands of blogs that you can read to pick up a nugget here or there. But when it comes to designing or putting up a landing page fast, a lot of marketers have their doubts. After all, creating a landing page from scratch is something only the geek nation is capable of, right? The reality is, anyone who knows anything about the Internet should be able to put up his/her own landing pages fast. These days there are simply no excuses for not being able to launch landing pages for your campaigns. There are just too many solutions out there. You can do it yourself or you can outsource it. What you can’t do is sit around and curse yourself for not knowing HTML.

Here are a few solutions you can use to build and optimize your own landing page:

1. Affiliate Theme: if you are using Wordpress for your website, there is no reason not to use it for your landing pages. Wordpress is free and so easy to use. All you need is a theme that allows you to put up and optimize your pages fast. Affiliate Theme is a new Wordpress theme that makes it so easy to develop all kinds of landing pages. These layouts are all optimized for search engines to give you the highest quality scores possible.

2. Ajax Landing Pages: if you have used those cool looking Web 2.0 sites, you probably heard of Ajax. With Ajax landing pages, you can put up highly interactive landing pages fast. You get over 8000 Ajax landing pages, and that should be enough to keep you busy with your tests for a long time.

3. Outsource: if you don’t want to use the above solutions, you can always ask a freelancer to do the job for you. It won’t cost you much if you use websites such as Rentacoder. Just make sure you check your freelancer’s background before asking them to do a job for you.

4. Landing page optimization: so you have your landing pages up and ready. That doesn’t mean your work is done. You’ve got to test your landing pages to make sure you have the best conversion rate possible. You can use tools such as Long-Tail Magic and HyperTracker to test and optimize your pages. If you slack off here, you are going to end up spending a lot of money and get nothing in return.

5. Ask a Consultant: if you can’t improve your conversion rates all by yourself maybe you should talk to a landing page consultant. There are many of them around. Asking an expert never hurts.

As you can see, there are just too many options available to us marketers these days. Whether you want to create a landing page or optimize it, you can do it all by yourself or outsource it all. There is no right way or wrong way here. The key here is to get the job done!

If you have been following this blog, you probably know about my favorite premium tool in the world. I have written a bunch of reviews on SpyFu in the past, but to be frank it has been hard to keep up with all the new features these are introducing. These guys have done it again with the latest addition to the SpyFu tool-set.

SpyFu is a great competitive research tool. You can spy on your competitors and grab their keywords and ads using standard SpyFu and SpyFu Kombat. But now you will have your very own keyword generator as well. The new tool uses Google Gears to bring you speed and convenience while you search for keywords in your niche.

All you got to do is enter your keyword phrase(s) in the search box and let SpyFu do the keyword research for you. What I really like about this new feature is those precious filters. You can ask SpyFu to give you the keywords that are within your defined CPC range. You can also filter keywords based on the number times people have searched for them. And who could miss the negative keywords filter. You can also use Advanced settings to go beyond phrase match and find out about other keywords that your competitors have been buying.

Once you run the report, you get your keywords (which you can easily export to Excel or Google Adwords), CPC per keywords, # of searches per day, and KEI. So not only you get the keywords, SpyFu also makes it easy to get your ads live as soon as possible. Define your bids, destination URLs, matching type, and you are good to do.

The latest SpyFu tool makes it much easier to rely on SpyFu to get most of your keyword research done. You are now getting your keywords, their KEI, their CPC information, and export capability all in one package. And let’s not forget SpyFu Kombat that is still one of the best SEO/SEM tools on the market. If you haven’t checked out SpyFu by now, you should definitely give it a try. These guys are known for keeping their prices low but who knows when they decide to increase their prices to cover their development costs.

Google Adwords is one of the best ways to drive traffic to any website. It’s true that the market has become competitive on Google, but there are still a whole lot of folks who are still making a lot of money on Google. But it’s surprising how many experts keep telling their students that they should stay away from the content network. For a long time, I thought these guys had my best in mind. Maybe they did, but the real gurus tell their students about the power of the content network on Adwords. The content network is the best thing going on Adwords right now!

The content network is extremely powerful and yet risky at the same time. It’s easy to burn money if you don’t know what you are doing on the content network. A lot of folks believe that by using the right theme for their campaigns, they can master the art of advertising on the content link. But there is more to it than just having the right keywords in your account. The content network is consist of thousands of great and not so great website around the web. If you don’t know what you are doing, you may end up spending money on a low quality site. The real super marketers have gotten this down to a science and advertise on sites that provide them with the highest quality leads.

Content Bully is the latest product by the guys behind PPC Bully that allows you to dominate the content network and save time in the process. No more blind advertising on the content network. Content Bully is free and designed to help you analyze content network websites and find out which ones you should target to get the biggest bang for your advertising buck.

Content Bully is very easy to use. All you have to do is enter the keywords that you want to advertise on. Content Bully will go through listings on Google and finds out which ones give you the biggest bang for your buck. It not only shows you which of those sites are getting ranked high on Google, you can also figure out which ones have an ad space available for you to advertise. Here is what I got for the keyword phrase Green Tea:

As you can see, not only you can figure out the size of ad space available on each of these sites but also their Alexa information. This is very powerful as you can instantly figure out which sites have the best audience for your product. What I like about this product is the fact that it doesn’t just focus on Google. You can get information on Yahoo! and MSN too.

A lot of super gurus are making a killing on content sites by using banner and text ads. The costs are often much lower, and if you choose the right websites, you can achieve higher CTR and make an absolute killing. Content Bully may not completely automate the process for you, but it is an amazingly simple software that helps you save time researching content sites, and best of all it’s free.

Download your free copy of Content Bully here.