The pay per click game used to be a whole lot easier 7 or 8 years ago. The rules were simple and the number of people competing for those top spots was not really that high. These days, unless you are advertising about some obscure niche, you will have to go against a decent number of competitors that are well-versed in the game of PPC. So you’ll have to work hard to gain the edge over these folks. That’s what iSpionage is designed to do. It’s a comprehensive keyword research tool that lets you take your PPC and SEO campaigns to the next level and expand your keyword list like never before.

You can use this tool to dig up information on your competitors based on a specific domain name or a keyword. If you are getting into a whole new market, this tool can help you get a head-start. It breaks down the information across multiple search engines, so you get some real actionable information from this tool.

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We have known about this move for quite some time. Yahoo! and Microsoft have formed a partnership to display your ads to more people. That means there will be going to be changes for those who are running ads using Yahoo! Search Marketing. For starters, your ads are going to show on both networks. You are not going to pick and choose which network you want to display your ads through. Since there are differences between two networks, advertisers will want to pay attention to some of the details that are different.

Searchenginewatch.com

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Google has been quite clear what it’s willing to accept from webmasters that rely on Google search results to generate leads. Every blackhat SEO knows that cloaking and tactics like that could lead to a potential ban for websites implementing them. Apparently, it seems Google Adwords help pages were using the same tactic. Funnily, they seem to have been slapped by Google itself. The problem does seem to have been solved, but it does show Google does things it preaches against.

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WordTracker is one of the best keyword tools around. It’s a marketers’ best friend no matter what you intend to do with your keywords. Strategizer is the latest tool by WordTracker that targets marketers that want to take full advantage of long-tail keywords and increase their conversion rates by expanding their existing keyword list.

According to WordTracker, Strategizer works with your Google Analytics data to help you come up with the best keyword strategy possible for your business. It can show you what keywords to go after and which ones to spend most of your efforts on. Knowing what keywords give you the best chance to grab more market share and increase your conversions can be very helpful for businesses.

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