Google has indicated in the past that its goal is to bring a faster web experience to its users. Matt Cutts has gone over the benefits of Google’s new search system numerous times. The fact that the company has been testing the idea of “live search” means that are pretty much heading in that direction. Showing searchers with an updating stream of results as they type is interesting but could it actually take away from pay per click campaigns?

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Believe it or not, there are still people out there who make a living out of Adsense and Adsense alone. It’s true that the market has become more competitive and the game has become more difficult to master, but as long as you approach the process methodically, there is no reason you can’t make a living from Adsense with your portals. Before you do anything, you are going to need the right keyword tools to get you started. We are not talking about free tools here but rather tools that let you dig deep and find the keywords that help you drive more traffic to your website for cheap.

If you are looking for keyword tools that will help you take your Adsense game to the next level, here are 6 keyword tools you should try:

iSpionage: the ultimate keyword tool for Adwords and Adsense professionals. All you need is a keyword or website to get started with your research with this tool. iSpionage shows you SEO/PPC competitors, their ad information, and even related keywords.

Keyword Spy: the best keyword research tool around for affiliate marketers and Adsense professionals. It has something for everyone. It’s not cheap by any means, but whether you are an affiliate, a PPC professional, or an Adsense expert, this tool comes in handy.

Keyword Country: another kill tool for niche marketers. Lets you analyze your niche, competition, and keywords more effectively. It’s used by both Adwords and Adsense experts. Great way to put the right foot forward in a new niche. (more…)

Google has been working hard to improve the interface of its services such as Google Adwords and Adsense. It has also given a make-over to many of its tools (even Gmail). The so-called “new” Google keyword tool makes it easy to manage your existing list and add new items to it. You won’t even have to worry about duplicate keywords. Here is what Google had to say about its new tool:

The updated Keyword Tool has a number of benefits over the older tools:

Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results

Easy keyword refinement: Filter results by word or keyword match type

Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more (more…)

Google can be quite strict when it comes to enforcing those trademarks. Funnily enough, the company is anything but consistent when it comes to doing that in the U.S. It is pretty lenient when it comes to bidding on other companies trademarks (it’s actually Google’s policy because it’s good for its bottom-line). That approach is getting adopted in Europe too. Google is going to put trademark terms up for auction. That might increase the quality of ads, according to Google anyway, but it could also make it expensive for small businesses and startups to bid on their own trademarks.

People have argued for and against this approach in the past. There is nothing with Toshiba bidding on Apple branded terms and trademarks. Besides, having the ability to challenge top companies in a niche from the get go is good for businesses (and for Google’s bottom-line too).

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