Google may be the king when it comes to search engine advertising but the company is not going to limit its opportunities just to that market. Google made an interesting presentation at Interactive Advertising Bureau’s MIXX Conference yesterday, discussing how it views display ads and their future:

50 percent of ad campaigns will include video ads bought on a cost-per-view basis (that means that the user will choose whether to watch the ad or not, and the advertiser will only pay if the user watches). That’s up from very little today.

Today, advertisers are starting to deliver ads that are tailored to particular audiences. Many are using real-time bidding technology, so that they can bid on the ad space that they think is most valuable. In 2015, 50 percent of these ads will be bought using this real-time technology.

With smartphone growth skyrocketing, mobile is going be the number one screen through which users engage with advertisers’ digital brands. (more…)

Many marketers assume that Google’s rules are set in stone. Just because Google allows people to have 35 characters per line in the body of their ad does not mean that Google will always display 35 characters per line. Google is all about providing the best search experience to its users. So the rules are not set in stone. One of the small changes that Google seems to have implemented with Google Instant is Ad wrapping.

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Google Instant is more than just a new iteration of Google interface. Sure, it helps searchers get more help when searching for things and get results based on the keyword phrases they type. But it has some deep ramifications for pay per click search engine marketers. If you are spending a ton of money on Google Adwords, you are most likely to realize the benefits/disadvantages of this new Google.

Here are just a few ways Google Instant will change search:

• Behavioral change is coming: people are going to find Google Instant a new, somewhat interesting experience from the get go. But the old way of searching for things is gone. Google is going to walk searchers through the search process and provide as many suggestions as possible. That could be good or bad news for your business. Only time will tell.
• More Impressions will be served: there is no question that many large campaigns will get more impressions from the get go. It won’t be the same for everyone though. That could mean more non-targeted traffic and visitors that won’t be any good to your business. (more…)

Google already has a decent tool that Adwords professionals can take advantage of to come up with an initial list of keywords for their campaigns. But marketers should not ignore the developments in Google Labs. Google is constantly testing and developing new cool toys with its users. Google Scribe is the latest “toy” that marketers can take advantage of to get a better chance for the keywords they want to target for their SEO and PPC campaigns.

Google Scribe is pretty simple to use. It provides you with auto-complete suggestions as you type a word. We all know that’s where Google is heading with its search (live updates), but it is still nice to have a standalone tool to get more keyword ideas. (more…)

Google Adwords is the ultimate advertising venue for online marketers and businesses. It gives you access to one of the largest pools of websites around in addition to Google’s advertising listings. Marketers love Google advertising services as it comes bundled with a bunch of complementary services. One of those useful services is Google Adwords Keyword Tool. It’s a powerful tool if you want to get your keyword research done and create a powerful seed list for your campaigns. Best of all, it’s free. So there is no reason not to take advantage of it.

Unfortunately, many marketers assume that Google Adwords Keyword Tool is the be all end all of all keyword tools. Have you ever wondered why people pay for premium keyword tools when they can just use Google Adwords Keyword Tool? There is a reason for that. The tool does provide you with some decent information, but it doesn’t give you a complete list. I have also found the stats from WordTracker or Keyword Discovery to be more useful that numbers and stats provided by Google Adwords Keyword Tool. Premium keyword tools may cost you some decent amount of money, but when used in conjunction with Google’s tools, they can help you create a better, more comprehensive keyword list.

Keyword Discovery: one of the most powerful keyword tools on the market. While many prefer using Wordtracker, Keyword Discovery has its own advantages. It comes with a variety of features to help you slice and dice your keyword lists.

WordTracker: has been around for years. It’s used by many SEO and advertising professionals. If you are into digging and digging more, WordTracker is a reliable too to consider.

Wordze: has improved a lot in the past few months. For a long time, Wordze wasn’t considered as a true contender to WordTracker and Keyword Discovery. But now it is one of the best keyword tools on the market. Comes with a ton of features and can help you build great lists fast.

Keyword Country: a must have tool for those of you who are focused on niche marketing. You can use it to find new keywords, spy on other people’s successful campaigns, and even improve your landing page’s conversions.

What’s your favorite keyword tool for online advertising?