Designing your landing pages is a must if you intend to get decent results with your PPC campaigns. There is more to testing than just A/B testing. But if you have not made a career out of testing your designs in the past, it’s never too late to start. A/B Theme Testing Plugin is an awesome plugin for WordPress that lets you test multiple WordPress themes to find out which one is working for your website the best (as far as your conversion rate or # of leads per campaign are concerned).
Google has been dabbling in image ads for quite some time. Image Search Ads provide advertisers with the chance to push their businesses to people who are using Google Image search to find what they are looking for. The conversion rates for these ads may differ from regular campaigns, but they are still worth testing. Google has just expanded this program by allowing advertisers to test their ads in form of rich media leader-boards at the top of image search results (see below):
There is simply no doubt that Facebook is one of the hottest places to be involved in for online advertiser and small business. The community is growing fast and offers opportunities not available through other channels. Facebook was responsible for 23% of display ad impressions in the previous quarter. That beats Yahoo!’s numbers by a mile. According to a report released by Comscore, Facebook produced 297 billion online display ad impressions last quarter, out of the total 1.3 trillion impressions. Microsoft and Yahoo are still big players but they were just blown away by Facebook. So why is Facebook so successful?
The ability to buy specific audiences is enabling a greater number of display ads to be delivered on target, display formats are improving at a rapid rate, and the quality of creative is getting better every day. As publishers prove the value of online display ad campaigns, digital should continue to carve out a bigger piece of the advertising pie, (more…)
For Google, training its advertisers means more revenue for the company. The more people it can get on board with all its advertising services, the better off the company will be over the long run. Of course, Google does not mind people making more sales and converting more. Those all mean advertisers will come back for more. Mobile advertising is on the rise and Google wants you to be involved. That’s why the company is hosting an interactive training session to train its advertisers. Here are the details per Google: (more…)
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