One can have the best advertising campaign but without a decent landing page, it is hard to achieve great results in conversion. Many landing page experts make a living out of changing small little details about the pages they work on to increase conversions. Your headline, the colors you use on your page, your links, and your call to action all matter towards helping you get better results from your landing pages. These 2 infographics summarize this perfectly:

The Anatomy of a Perfect Landing Page: a powerful infographic by Kissmetrics that shows you all the elements on your page you need to work on to make your conversions go through the roof. Of course, that won’t happen over night. You will have to test all elements on your page (multi-variate testing) to find the best combination for your business. (more…)

Many large and small companies are already taking advantage of mobile ads services to bring their products in front of more people. With devices such as iPhone and Droid, it is more convenient for smartphone owners to interact with ads. Mobile advertising is only going to get bigger in the next few years. More people are taking advantage of mobile computing on the go. With location-based services growing fast, mobile and local ads seem to be a good bet for small and large businesses alike:

• 300 million apps downloaded in 2009 versus 5 million apps downloaded in 2010
• Foursquare has 4m users in 2010 (up from 200K in 2009) (more…)