Google Adwords Certification program is a great credential to have for anyone hoping to get started in the PPC advertising business. The program was a bit all over the place a couple of years ago. Google has done a wonderful job revamping its certification program in the past few months. With the launch of Google Partner Search, Adwords professionals have more ways to get business and recognition for their efforts. (more…)
There is more to online advertising than just Google Adwords or Microsoft’s AdCenter service. There are plenty of other sites that can provide businesses with the traffic they need. Social advertising platforms are certainly worth a look if you have hit a plateau with your Adwords efforts. Here are 3 sites that can offer your business a boost in traffic:
Facebook Ads: one of the fastest growing social advertising platforms around. As more companies join this service, you are going to have to spend more time testing and optimizing your Facebook campaigns. But the service is not yet as competitive or sophisticated as Google Adwords. (more…)
Google AdWords keyword tool is one of the best free research tool around. It has a ton of features and a great way to start your PPC and SEO campaigns on the right foot. The fact that Google keeps improving this tool does not hurt its cause either. The tool is now capable of showing you information on mobile devices.
The Keyword Tool now helps you build a better keyword list to target mobile users. Under “Advanced options,” you can now search for keywords for devices with mobile WAP browsers, mobile devices with full Internet browsers (think iPhone and Android phones), or all mobile devices (sum of devices with WAP browsers and devices with Internet browsers). (more…)
Google has been tweaking and changing things around on Adwords for as long as the service has been around. In the past couple of years, Adwords has gone through major changes and now has a brand new spanking interface with more power and flexibility. In a recent post on Inside Adwords, Google took time to brag about some of the innovations it has implemented in the new year:
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