Paying a fortune to get your ads to show up in front of as many people as possible is one way to grow your business. If your landing page is not optimized for conversion or does not leave a good impression on your visitors, you will leave money on table. Many small businesses may not have the resources to develop their own landing pages. That’s what premium landing pages are for. If you are looking to promote your new product and need a decent landing page, these 6 premium pages should help:

Conversion: a premium HTML template with 5 different designs to give users flexibility to test different things. It has a tableless layout and compatible with most modern browsers.

App Bundle: an attractive landing page for those promoting multiple products and bundles. It has 3 colors for you to choose from and provides video support.

App Theme: an awesome WordPress theme for anyone thinking about promoting an iPhone application. It is easy to customize and has an attractive look and feel to it. (more…)

There was a time when small businesses could set up a Google Adwords account and get started with buying ads on Google and its network right away. The game has become much more complicated these days. Google Adwords has a ton of options for advertisers to take advantage of. That is not necessarily a bad thing for companies who have the funds to hire experts to setup their campaigns and ads for them. (more…)

Creating and optimizing an advertising campaign can take a lot of time. Mastering the art of advertising online is hard as it is. You shouldn’t have to waste too much time creating keyword combinations by hand. That’s where Merge Words comes into play. It’s a helpful tool that lets you combine three sets of different words to create long-tail keywords.

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For months, I have had the suspicion that Bing results were almost too close to those of Google’s. In some cases, they were identical for our web properties. Of course, making such accusations without bulletproof evidence is not such a smart idea. Apparently, Google engineers have realized this too. Google is not too shy about making its take on this known:

As we see it, this experiment confirms our suspicion that Bing is using some combination of:

• Internet Explorer 8, which can send data to Microsoft via its Suggested Sites feature
• the Bing Toolbar, which can send data via Microsoft’s Customer Experience Improvement Program

or possibly some other means to send data to Bing on what people search for on Google and the Google search results they click. Those results from Google are then more likely to show up on Bing. Put another way, some Bing results increasingly look like an incomplete, stale version of Google results—a cheap imitation.

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