Google Display Network is a great place to advertise on to generate leads for your website. Google allows advertisers to target their audience by keywords. Google has just introduced a whole new way to allow advertisers to reach their customers. You can now target sites by topic.
Using topics to target your audience gives you a broader way to reach your target audience. Of course, you don’t necessarily have to choose one or the other. You can use both keyword and topic targeting: (more…)
So you have created a brand new product and want to promote it on the Internet? You are going to need a mini portal or at least a decent landing page to get the job done. The good news here is WordPress is a very versatile platform and has many premium themes marketers can take advantage of to create a mini portal for their product fast. These 5 WordPress themes/plugins can help:
Max Landing: a powerful plugin that makes creating landing pages using WordPress platform a piece of cake. It comes with 12 landing page templates to get you started.
Productz: one well designed mini portal theme for WordPress that can be used to promote single or multiple products. Its home page is fully customizable and allows you to test some different things to increase your conversions.
Platform Pro: one of the most versatile WordPress themes around. It can be used for portals, blogs, and everything in between. It has a drag and drop interface. (more…)
StumbleUpon Ads was always an underrated service. It was not getting a whole lot of love from StumbleUpon, in terms of development, but it was quite a unique service for those looking for something beyond PPC. StumbleUpon has given the service a makeover and rebranded it as “Paid Discovery.” The new platform also offers different serving plans. This service used to offer views and basic reporting for 5 cents per visit. Users can now get advanced reporting and priority serving by paying more per view. (more…)
I know many publishers who are constantly checking their Adsense reports to see whether their sites are performing as they should on a daily basis. Google understands this, which is why it has developed a mobile friendly version of Adsense interface to make it easier for people logging in from mobile devices to keep up with their stats.
A/B testing may not be the most sophisticated testing one can perform for websites. Nevertheless, it is still quite effective in improving your results. If you are running your business using WordPress, chances are you have always wanted to test your landing pages and offers. Max A/B is a powerful plugin that makes the process a whole lot easier. Max A/B can handle 3 variation pages and a conversion page. The conversion page can be on a whole different domain.
Credit: Max Foundry
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