Google does tend to update its ranking algorithm on a consistent basis. Even the smallest of changes could affect a whole lot of folks. When you lose your organic traffic due to algorithm changes such as the Panda update, you lose more than just your visitors. Your affiliate and Adsense earnings will drop too. So even those of you who have worked hard to create multiple streams of revenue for your website to keep yourself protected against these types of disasters could be feeling the latest slap strongly. Here are a few things you can do to start increasing your Adsense revenue yet again:

• content: the latest Google update is all about the quality of content on sites. Creating quality content does take a bit of time. We may have gotten away with OK content in the past. But these days content is truly king.
• position: just because your ads have been making you a lot of money does not mean you should not test different things and change your site’s layout or ad positions. If you are hit hard by the latest Google Panda update, you should try moving your Adsense ads to a place where people are more likely to check them out. (more…)

Making money from Adwords or just holding your own is more than just knowing how to create campaigns or do keyword research. There is an art to getting the most out of Adwords. Top Adwords professional spend a lot of their time designing their campaigns, setting up their landing pages, choosing their budget and target regions, and testing. It is not something one can master in one day but these 4 Adwords books should help beginners get started with Adwords on the right foot:

Ultimate Guide to Google Ad Words: one of the most powerful Adwords books around. The earlier edition of this book was a huge hit. The new edition covers some of the changes Adwords has gone through. It teaches you how to set up your campaigns, do some testing, and optimize your existing campaigns.

Advanced Google AdWords: written for those who are serious about making their Google Adwords campaigns a success. It teaches readers how to test your campaigns, increase your conversion, and get more out of Google’s content network. (more…)