There are plenty of ways to make money online. In fact, a lot of people are doing it already. But online marketing is not a walk in the park career. There are many things that an online marketer or business owner has to take into account and master to maximize profits. You can always use services such as Google Adwords to drive traffic to your website, but that’s not where the story ends. You’ll also have to watch your analytics data to see how others are interacting with your website, and how you can get more out of your traffic.

Web Analytics is one of the most underrated aspects of making money online. Without it, you are essentially operating blind, and that is not the way to run a business. Before throwing money at your problems with your online business, you want to make sure you have all the data you need to figure out ways to improve your business’ online performance. That is precisely the reason the below 4 analytics books are must read:

Web Analytics 2.0: one of the most exciting web analytics books in years. It shows you how to conduct advanced analysis on the data you get from your analytics software. Best of all, it teaches you how to develop actionable strategy from that data.

Google Analytics: Google Analytics is being used by many bloggers and website owners these days. Even some of larger organizations rely on Google analytics to optimize their online campaigns. This book covers everything you need to know to get started with Google Analytics.

Complete Web Monitoring: web analytics, segmentation, conversions, and user interaction analysis are just some of the topics covered in this book. But it goes beyond that and shows you how to effectively monitor discussions and communities online.

Advanced Web Metrics with Google Analytics: goes beyond the basic and shows you how to dig deeper and get more out of Google Analytics. Whether it’s optimizing your ROI or your check out process, this book has you covered. The good news is the new edition is just around the corner.

What’s your favorite Google Analytics book?