Online advertising is one of the best ways to drive traffic to any business and generate more leads. But there is a science to it all. It’s true that mastering Google Adwords and Yahoo! Search Marketing services gives you a leg up over your competitors. There are a lot of online marketers that focus on learning all these nifty advertising tricks on search engines, but it always pays to go beyond that and learn the science behind advertising. If you are an online marketer hoping to learn new tricks and take your business to the next level, here are 5 killer advertising books you should read:

Creative Advertising: one of the best advertising books I have ever read. The book won’t make you creative but it shows you how the creative minds work. If you do have an open mind, this book can be a game changer for you.

The Online Marketing Inside Out: you learn how to use your web site to generate income. It shows you the ins and outs of what it takes to take your online business to the next level by marketing your website properly.

Search Engine Advertising: addresses many areas that you need to master to grow your business online. Covers search engine advertising, your ad copy, and every other aspect of your online advertising campaigns.

Buyology: Truth and Lies About Why We Buy: why do people buy? What’s the science behind it? How can you take advantage of that to make more sales? That’s what this book is all about and more.

Web Marketing All-in-One Desk Reference For Dummies: the title is a bit misleading. This book may target beginners but by no means is shallow and basic. Great way to get yourself up and running when it comes to marketing your product on the web.

Your take: what’s your favorite online advertising books?