I don’t know about you but books help me stay in touch with the latest technologies and developments in my niches. Pay per click books are not necessarily the best way to go if you are already a master of this art, but if you are just getting started with pay per click marketing or if you feel you don’t have enough experience with pay per click marketing, PPC books are the best way to go:

Pay Per Click Book You Should Read

Ultimate guide to pay per click marketing: one of the best pay per click marketing books on the Internet. It walks you through the history of pay per click industry, and it talks about the trends in pay per click marketing industry. A very good book for starters.

Adwords For Dummies: a very good book on the ins and outs of Adwords. Keep in mind that this book doesn’t teach you Yahoo! or MSN but it’s very solid when it comes to covering Adwords.

The Online Advertising Playbook: this is one of the few books that digs deep into the philosophy behind paid and media advertising. It talks about the strategies that are effective in each of these channels and goes behind the reasoning behind each approach. If you are into research, this book is a good starting place.

Landing Page Optimization: you want to have success with your paid campaigns? You can’t do so without a good landing page strategy. If you don’t know how to properly test your landing page to improve your conversion rate, you are going to throw your money away. This books goes over the Taguchi method and other advanced landing page optimization techniques.

Perry Marshall Books: Perry Marshall is the guy in the pay per click industry. His book, “ultimate guide to Google Adwords,” is still a legendary resource for Adwords marketers. The Definite Guide to Google Adwords is still being talked about among those who are getting started in this industry. But Perry Marshall has many conferences and one and one coaching sessions that you can take advantage of to get the best PPC training possible. I do encourage you to check his free 5 day training course for more information.

What did I miss? What are your favorite pay per click marketing books? Please comment below.