Google is famous for throwing curve-balls at us marketers once in a while. In fact, those curveballs have been coming to us more frequently in the past few months. But the one factor that is still important to your success on Google Adwords is quality score. Google doesn’t tell us the exact formula behind Adwords Quality Score, but it does give us enough information on landing page and ad quality to com up with quick ways to improve the quality score throughout our campaigns.

5 Quick Ways To Improve Google Adwords Quality Score

• Landing Page Title: your landing page title is one of the most important factors when it comes to improving your quality score and SEO rankings. Make sure you include your ad keywords in your title (between “<title></title>”).
• Landing Page Header: h1 and h2 tags are very important in helping Google determine your landing page’s relevance to the keyword you are bidding on. Make sure you include your keywords in your headers. But don’t overdo it. This should be done in a natural way or it could back fire.
• Text Ad Quality: having your keywords in your text ads not only helps improve your quality score but it can nab you a higher CTR. Use your keywords in your ad’s text (hint: use dynamic keyword insertion for the best possible results).
• Ad URL Quality: having a keyword in your ad URL could also help with your quality score. It can also increase your CTR. You should test all these things to make sure you are getting the biggest bang for your advertising bucks.
• Landing Page Keywords: Google Adwords keyword tool has helped me a lot with making my landing pages optimized by adding LSI keywords to my pages. You should use the Google Adwords keyword tool to find the related keywords to your ad phrases and use them throughout your pages. You should also use a combination of your ad phrase + an LSI keyword in your alt tags or meta tags.

When optimizing your pages for paid search or organic search, you want to make sure that things look natural to Google. A page that is written for Google only is not going to convert too well. Always keep your visitors in mind, but the above steps are so simple that you’d be missing out big time if you ignore them.

P.S. I’ll write a few more posts on Quality Score and how I have improved my own quality scores with my campaigns. Let me know if you want me to write about something specific or if you have a specific question about Google Adwords Quality Score.