Recently, I had a chance to write a piece on our sister website about Sponsored Tweets and how twitters are paid to post sponsored messages to their Twitter accounts. Twitter is one of the fastest growing communities on the Internet, but the community is firmly against spammers and those who are there to only market and provide little value. Sponsored Tweets is not about spamming. If you are an advertiser interested in this service, you can think of the whole deal is a sponsorship opportunity. Wouldn’t it be nice if you could sponsor some of the top tweeters around?

The service is still in early stages, but it certainly opens up another door for advertisers to reach out to those engaged on social networking websites such as Twitter. You can define how much you want to pay for your sponsored tweets, define the minimum number of followers you are looking for your partners to have. You can even filter out spammers who follow a lot of people without getting followed in return.

What I love about this service is the fact that it tries to keep everything in the open and doesn’t allow advertisers to get away with everything. Even when you are giving your partners instructions, there are limitations.

Acceptable Advertiser written instructions:
“Tell your friends what you think of ACME Co.”

Unacceptable Advertiser written instructions:
“Tell your friends how much you love ACME Co.”

Sponsored Tweets is certainly an interesting service for those who are looking for another avenue to get the word out about their products and services. Working with those celebrity tweeters could be a bit tricky and costly, but it never hurts to get a mention from someone who has a few hundred thousands of followers. Don’t expect to build a business around this service, but it’s worth testing.