As someone who has worked in the advertising space in the past, I can tell you that a lot of people are hurting by all the changes that Google has made to its Adwords program. We are not talking about the major changes. Everybody knows that your ad ranking depends on your CPC and your quality score. We also know that there are plenty of things that Google doesn’t tell you when it adjusts your quality score or slaps your campaigns altogether. But most often, people are blaming Google or keyword tools for things they are responsible for.

A lot of people believe Google Adwords is some magic service that will help drive traffic to your website and convert them at the same time. So they don’t pay enough attention to how they are putting their feet forward with their landing page. Getting slapped by Google can be an eye opener for a lot of folks. I have seen so many companies that have poor quality flash landing pages up and hope for some miracle. Some companies don’t even have a product yet, but they don’t even use their landing page to collect names or give people a way to find out more about their future products.

When you happen to put up a campaign on Adwords or any other service for that matter, you want to make sure you give your future visitors relevant information about your goods and services. And if you don’t have a product and are just using Adwords for branding or promotion of future products, you want to make sure your ad dollars don’t go to waste. Sure. You want to pay attention to the on-page factors on your pages as well. You want to have relevant keywords on your landing pages. You want to optimize the tagging of your images and add <h> and <b> tags when appropriate. But you don’t want to forget about what your page is supposed to accomplish.

Google Adwords is not a magic solution. It can’t get you traffic and convert it as well. So don’t put up a landing page without doing your research and paying attention to details. Can you easily tell what your page is expected to accomplish by just looking at it? That should be your starting point.