It’s old news that Google Adwords has gotten a new look. I signed up to try the new look a while ago, and I’ve got to admit it makes it easier to set up campaigns and manage my accounts. You can also set up your local campaigns and target a certain demographics on Google easily with this new interface. I also like the fact that you get to manage your impressions on the content network easily using the interface.

Google has gone out of its way to create a smarter interface to help newbies set up Adwords campaigns fast. After all, if you help people spend money on your network, you are going to make more money in the process as well.

Even the process of research keywords and setting up adgroups has gotten easier. The concept of inheritance has been introduced to the interface to make easy to create similar adgroups fast.

Overall, I like the new interface a lot. I do object to Google setting the default options in a way to extract more money from advertisers but Google is out there to make a profit. What you want to do is make sure you change the default settings in a way that saves you money and gains more exposure for your business. The new interface may take some time getting used to but it’s certainly more exciting than the old interface.

Your take: what do you like/dislike about Adwords’ new interface?