Google Adwords is a cut throat business to be involved in. There are a ton of advertisers that use this tool to drive traffic to their websites. Adwords advertisers use all kinds of tools to optimize their ROI and get the most out of their ad money. But it’s always nice to know how one is performing against other advertisers in a category. That’s what Analyze Competition Tool is about. Google intends to roll this feature in the near future to help advertisers compare their performance against others in their niche.

This new tool will let you compare your performance against others based on impressions, clicks, CTR,  and average position. Of course, Google is only showing you averages and is not exactly disclosing sensitive information to other advertisers. Being able to compare your performance against other advertisers can be useful. But just like any other Google Adwords tool, you do not want to rely only on this data to make decisions for your business.

This new tool is not available to everyone just yet. So do not be surprised if you can’t find it in your account. Google does plan to roll it out to everyone in the near future.