PPC Advertising

Nov 25

Remove Tax Hold from your AdSense Account

Posted by PPC Fanatic in PPC Advertising on 11 25th, 2011 | No Comments

A short while ago, Google discontinued the old interface and forced everyone to adopt the new interface. As it happened, our account went on a hold when we were switched over. The problem? Google needed our tax information yet again. If you are making any kind of money from AdSense, you need to provide Google with your tax information. In fact, Google has announced that it will soon start sending tax documents to publishers making money off of Google.

To ensure that your AdSense account reflects your current tax standing, you may even re-submit your tax information. We’ll soon be using the information in your AdSense account to generate your tax forms for 2011, so you’ll want to make sure that the information we have is correct. (more…)

Nov 10

Connecting Google+ To AdWords

Posted by PPC Fanatic in PPC Advertising on 11 10th, 2011 | No Comments

It is not a surprise to see Google introduce Google+ pages. Businesses have been asking for that feature for a long time. Google has also announced that businesses can connect their business pages to their AdWords campaign. What does that mean? All the +1s you receive online from your page, website, ads, and search results will be tallied together as one. With Social Extensions, your visitors will be able to see all your recommendations in one place.

Currently (and for campaigns that don’t have Social Extensions enabled) your AdWords ads only show +1’s from people who have +1’d that ad’s landing page. This limits the likelihood that someone who sees your ad will have a friend or contact who’s recommended it. (more…)

Oct 21

‘Interest Optimization’ Added To Paid Discovery

Posted by PPC Fanatic in PPC Advertising on 10 21st, 2011 | No Comments

StumbleUpon is one of the most underrated social networks around. It is a great place for top content publishers to promote their content and get it to go viral. It does have a paid search system that could bring a ton of new visitors to your website. StumbleUpon’s ad service is a pay per view system. It is highly affordable and can drive your site free stumbles. Thanks to Interest Optimization, you will now get to find out which categories you may have missed in your advertising campaign.

(more…)

Sep 14

AdWords API Developer Tokens Being Rejected?

Posted by PPC Fanatic in PPC Advertising on 09 14th, 2011 | No Comments

Many advertisers take advantage of Google Adwords API to manage their accounts (or those of their clients’) more effectively. Many have been using Adwords API for a long time without issues. But it seems developers are now having their API token rejected. Google so far as not addressed the issue. But the discussion is ongoing in Google Groups. Here is what one user had to say about this issue:

Not sure if this is google suddenly being more strict? Or a bug that’s
rejected a load of tokens.
Either way, can someone in the Google Adwords team give us some info?
as i also didn’t get an email as to why i have suddenly been rejected.

Google has been notoriously slow when it comes to addressing Adwords customers. It has been getting better but the response is not instantaneous. At this point, this does seem to be a bug. There are no indications that Google has changed its policy in regards to its API. We will know more once Google releases more information on this issue.

Have you experienced this issue?

Jul 6

Google +1 Tracking Comes to Analytics, WMT

Posted by PPC Fanatic in PPC Advertising on 07 6th, 2011 | No Comments

It has been a very busy couple of weeks for Google. The company has taken the +1 button global and has launched the Google Plus project. Google +1 button is more exciting for webmasters as these votes will surely help them improve their site’s rankings (maybe not now but Google will eventually use this information). Google is now allowing webmasters to track their +1 stats in Google Analytics and Google Webmaster Tools.

Using this information, you can figure out how +1 votes are affecting your search engine rankings. You can also find out the demographics of people who have +1′d your pages as well as the list of pages that have been +1′d. Google Analytics reports are more useful towards figuring out your visitors actions and behavior on your website. (more…)

Jun 29

Google’s New Tool for Mobile Landing Pages

Posted by PPC Fanatic in Landing Page Tips on 06 29th, 2011 | No Comments

Developing a landing page for desktop computers is a science and an art. But you can’t always use the same approaches for your regular landing pages. Google wants to help businesses develop higher quality landing pages. That’s what its Google Sites Mobile tool offers. It is a simple tool small business owners can use to develop decent looking landing pages for mobile devices (iPhone and Android smart-phones). (more…)

Jun 22

Google To Showcase Adsense Superstars

Posted by PPC Fanatic in PPC Advertising on 06 22nd, 2011 | No Comments

So you are making a ton of money on Adsense and want to show the world that you are the model Adsense partner for Google? As you may have noticed by now, we are not great fans of the Adsense program. But if you are, you will now have the chance to become a Gold Star Partner for Google. As Google announced on its Adsense blog, top Adsense partners can apply to become recognized for their efforts from month to month.

We’d like to recognize some of the amazing websites that add immeasurable value to the Google Display Network and who contribute to the growth and diversity of the Internet. (more…)

May 4

Google Panda Provides More Encouragement for PPC?

Posted by PPC Fanatic in PPC Advertising on 05 4th, 2011 | No Comments

Unless you have not been paying attention to the world of search engines, you have already felt Google Panda’s effects on your website. Many webmasters have been complaining about losing rankings with Google changing the game with the Panda update. But there are folks who have been climbing the rankings as a result of that too. It all really comes down to the quality of your content.

Losing free traffic from Google can be devastating for businesses. Let’s face it. A huge drop in the rankings can affect your Adsense, affiliate, and direct ads revenue. The less impressions you get, the less your conversions will be. Some argue that Panda sends the “right type” of traffic to sites these days. The jury is out on that considering the mess the algorithm has created. (more…)

Apr 20

What To Do If Panda Killed Your Adsense Earning

Posted by PPC Fanatic in PPC Advertising on 04 20th, 2011 | No Comments

Google does tend to update its ranking algorithm on a consistent basis. Even the smallest of changes could affect a whole lot of folks. When you lose your organic traffic due to algorithm changes such as the Panda update, you lose more than just your visitors. Your affiliate and Adsense earnings will drop too. So even those of you who have worked hard to create multiple streams of revenue for your website to keep yourself protected against these types of disasters could be feeling the latest slap strongly. Here are a few things you can do to start increasing your Adsense revenue yet again:

content: the latest Google update is all about the quality of content on sites. Creating quality content does take a bit of time. We may have gotten away with OK content in the past. But these days content is truly king.
position: just because your ads have been making you a lot of money does not mean you should not test different things and change your site’s layout or ad positions. If you are hit hard by the latest Google Panda update, you should try moving your Adsense ads to a place where people are more likely to check them out. (more…)

Apr 7

4 Must Read Adwords Books for Adwords Professional

Posted by PPC Fanatic in PPC Advertising on 04 7th, 2011 | No Comments

Making money from Adwords or just holding your own is more than just knowing how to create campaigns or do keyword research. There is an art to getting the most out of Adwords. Top Adwords professional spend a lot of their time designing their campaigns, setting up their landing pages, choosing their budget and target regions, and testing. It is not something one can master in one day but these 4 Adwords books should help beginners get started with Adwords on the right foot:

Ultimate Guide to Google Ad Words: one of the most powerful Adwords books around. The earlier edition of this book was a huge hit. The new edition covers some of the changes Adwords has gone through. It teaches you how to set up your campaigns, do some testing, and optimize your existing campaigns.

Advanced Google AdWords: written for those who are serious about making their Google Adwords campaigns a success. It teaches readers how to test your campaigns, increase your conversion, and get more out of Google’s content network. (more…)

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