Users can change color and template type easily. Various styles of templates are available to small businesses.

You can’t use this tool to create super fancy landing pages but it is a good place to start for those new to mobile landing page development.

Max Landing: a powerful plugin that makes creating landing pages using WordPress platform a piece of cake. It comes with 12 landing page templates to get you started.

Productz: one well designed mini portal theme for WordPress that can be used to promote single or multiple products. Its home page is fully customizable and allows you to test some different things to increase your conversions.

Platform Pro: one of the most versatile WordPress themes around. It can be used for portals, blogs, and everything in between. It has a drag and drop interface.

Genesis Framework: Genesis Framework is one of my favorites as it can be used in conjunction with child themes to develop some killer landing pages. It is fast and search engine friendly, giving you the best chance to get more traffic and conversions from your efforts.

eBook Theme: developed for those of you who want to sell your very own e-books online. It is ready to go outside the box. You just have to upgrade it with your own branded material. Of course, it is easy to customize and great for testing.

The above WordPress themes make it easy for product developers to bring their business online and start making more money. They will still have to test things out and optimize their campaigns to maximize their profits though.

Credit: Max Foundry

Conversion, conversation rate, and statistics are captured and provided to you in real time. So you can make better sense of your results. Creating new experiments is quite easy using this plugin.

A/B testing is never going to be the most advanced testing one can do on a website. At the same time, it is great for beginners and can improve your conversion rate if you have never tried landing page optimization techniques in the past. Max A/B is a pretty useful plugin to have if you are doing your business using WordPress.

Conversion: a premium HTML template with 5 different designs to give users flexibility to test different things. It has a tableless layout and compatible with most modern browsers.

App Bundle: an attractive landing page for those promoting multiple products and bundles. It has 3 colors for you to choose from and provides video support.

App Theme: an awesome WordPress theme for anyone thinking about promoting an iPhone application. It is easy to customize and has an attractive look and feel to it.

Oceanic: a cool premium landing page, perfect for digital products. It has two different layouts (download, buy). It is social media friendly too.

Interactive Landing Page: a clean landing page that is social media friendly and easily customizable. It has a simple yet effective design. Supports video too.

Affiliate Theme: a powerful WordPress theme that supports multiple layouts and makes creating affiliate landing pages with WordPress very convenient.

Which is your favorite?

The Anatomy of a Perfect Landing Page: a powerful infographic by Kissmetrics that shows you all the elements on your page you need to work on to make your conversions go through the roof. Of course, that won’t happen over night. You will have to test all elements on your page (multi-variate testing) to find the best combination for your business.

12-Step Landing Page Rehab Program: a very helpful 12 step program that can be useful for those who have no idea how to further optimize their landing page. It provides you with 12 simple steps to address some of the things that are keeping your conversion rate down.

Please share your favorite landing page infographics below.

Most webmasters use WordPress to run their websites and create their landing pages. WordPress is a very flexible CMS and one great tool for marketers. Thanks to A/B Theme Testing Plugin, you can upload multiple WordPress themes, pit them against each other, and figure out which one actually works the best for your business.

Here is how this plugin works. Once you choose more than 2 themes, they are displayed to your visitors evenly to see which one performs the best. It works with Google Analytics, which is what you need to keep track of your results. Here is how results will show up on your Google Analytics:

creates a custom segment in Google Analytics for each theme visitors are assigned. The segment names will be of the format “Theme Test: THEMENAME” in Analytics.

A/B Theme Testing Plugin is easy to install and get started with. The perfect tool for those of you wanting to test your website design and optimize it for conversion.

There has been a lot of talk lately about how Google has changed the search engine optimization landscape by adding speed as an organic ranking factor. There have been a lot of cries about the ramifications of this move. Everybody who has worked with Google knows that Google is a big business’ business. Sure, it allows millions of people to bring their ads to Google and get traffic through paid and organic search results. But the treatment that the big boys get from Google is not comparable to what others’ get. That is certainly not a problem if you are a small business taking steps to move to the next level. But unlike what Matt Cutts suggest, this latest move will essentially give Google the blank check to give a boost to those companies with big pockets. There are many ways to improve a website’s speed and having a big budget can certainly help.

I won’t go into why I believe this move can backfire on Google big time. But I do agree with Matt Cutts that faster sites make for better experience and better conversions. Have you ever gone to a small website to shop for something unique only to leave frustrated due to the site being too slow to get anything done ? As a marketer, you should not put all your eggs in one basket. There are plenty of people who are complaining about how they trusted Google and went with its recommendations only to be screwed this time around. In reality, you should spend your time and effort to speed up your website to improve your conversions. Sure. Your search engine rankings matter too. You can have all the traffic in the world, but if you are not converting, you are wasting your time.

What’s disappointing about Google’s move is the fact that big businesses will have the opportunity to play the game with a big advantage over the smaller players. But my concern is more in smaller niches where a little change in ranking factors can push splogs to the top of the results. Trust me, that happens everyday on Google. But the biggest disappointment of it all is seeing all these marketers and small businesses complaining about how their sites are slow, and it’s going to be “tough” to fix them.

If you are a website owner and have not paid attention to your site’s speed, now’s the time. Never do it for Google. Google is not there to look out for you. Your landing pages and how they convert are what you are in control of. Speeding up your pages can only help your visitors make decisions faster without getting a bad impression about your website. You shouldn’t need an excuse (such as what Google is going to do or plans to do) to work on improving your conversion rates. So think of Google’s move as a blessing in disguise. You don’t have to agree with it, but speeding up your website can lead to more revenue/profits for you business. Who wouldn’t like that?

One way to make sure your disclosures are all in order is by using services such as CMP.ly. These services are designed specifically for anyone who is promoting and reviewing products online and want to have a way to differentiate between their relationships on their various landing pages. Sometimes you are promoting a product because you are an affiliate. Other times, you are getting freebies and other incentives to promote a product. Whatever the case, you are going to need to have proper disclosure lines on your website.

Many marketers have now realized the risk of not having proper disclosure statements on their landing pages. The same concept applies to testimonials as well. If you are putting anything on your landing pages that can’t be proved or is not entirely accurate, you better disclose the facts on your page. As far as affiliate products are concerned, you can always rely on CMP.ly disclosure statements to help you along the way.

Disclosing your relationships and facts on your landing pages may not increase your conversions, but it is what’s required of marketers by the FTC at this point. You certainly don’t want to leave yourself open to warnings and potential penalties for not staying compliant.

As someone who has worked in the advertising space in the past, I can tell you that a lot of people are hurting by all the changes that Google has made to its Adwords program. We are not talking about the major changes. Everybody knows that your ad ranking depends on your CPC and your quality score. We also know that there are plenty of things that Google doesn’t tell you when it adjusts your quality score or slaps your campaigns altogether. But most often, people are blaming Google or keyword tools for things they are responsible for.

A lot of people believe Google Adwords is some magic service that will help drive traffic to your website and convert them at the same time. So they don’t pay enough attention to how they are putting their feet forward with their landing page. Getting slapped by Google can be an eye opener for a lot of folks. I have seen so many companies that have poor quality flash landing pages up and hope for some miracle. Some companies don’t even have a product yet, but they don’t even use their landing page to collect names or give people a way to find out more about their future products.

When you happen to put up a campaign on Adwords or any other service for that matter, you want to make sure you give your future visitors relevant information about your goods and services. And if you don’t have a product and are just using Adwords for branding or promotion of future products, you want to make sure your ad dollars don’t go to waste. Sure. You want to pay attention to the on-page factors on your pages as well. You want to have relevant keywords on your landing pages. You want to optimize the tagging of your images and add <h> and <b> tags when appropriate. But you don’t want to forget about what your page is supposed to accomplish.

Google Adwords is not a magic solution. It can’t get you traffic and convert it as well. So don’t put up a landing page without doing your research and paying attention to details. Can you easily tell what your page is expected to accomplish by just looking at it? That should be your starting point.

Businesses are not in it to make $10 profit per transaction when they can make $20 profit doing that. So landing page optimization will have to be at the top of your agenda if you want to keep your CPA manageable and keep growing business for your employer or clients. By improving your conversion rates, you can not only lower your costs but increase your profits as well. So it’s a double whammy.

No matter what niche you are involved in and how sophisticated your business operations are, you are going to have to focus on landing page and conversation rate optimization at some point. If you want to improve your ROI and reduce your costs, there is no better way to do it than working on every element of your sales process. It’s not easy to do and takes a bit of effort but that’s what you should expect if you want to gain a competitive advantage over your competitors.

Your competitors are not sleeping at the wheel and nor should you. The above video should give you a decent idea what to look for to optimize your landing pages. It never hurts to keep testing and improving your sales process on your website. It pays for itself in the long run.