Google Display Network is a great place to advertise on to generate leads for your website. Google allows advertisers to target their audience by keywords. Google has just introduced a whole new way to allow advertisers to reach their customers. You can now target sites by topic.
Using topics to target your audience gives you a broader way to reach your target audience. Of course, you don’t necessarily have to choose one or the other. You can use both keyword and topic targeting: (more…)
So you have created a brand new product and want to promote it on the Internet? You are going to need a mini portal or at least a decent landing page to get the job done. The good news here is WordPress is a very versatile platform and has many premium themes marketers can take advantage of to create a mini portal for their product fast. These 5 WordPress themes/plugins can help:
Max Landing: a powerful plugin that makes creating landing pages using WordPress platform a piece of cake. It comes with 12 landing page templates to get you started.
Productz: one well designed mini portal theme for WordPress that can be used to promote single or multiple products. Its home page is fully customizable and allows you to test some different things to increase your conversions.
Platform Pro: one of the most versatile WordPress themes around. It can be used for portals, blogs, and everything in between. It has a drag and drop interface. (more…)
StumbleUpon Ads was always an underrated service. It was not getting a whole lot of love from StumbleUpon, in terms of development, but it was quite a unique service for those looking for something beyond PPC. StumbleUpon has given the service a makeover and rebranded it as “Paid Discovery.” The new platform also offers different serving plans. This service used to offer views and basic reporting for 5 cents per visit. Users can now get advanced reporting and priority serving by paying more per view. (more…)
A/B testing may not be the most sophisticated testing one can perform for websites. Nevertheless, it is still quite effective in improving your results. If you are running your business using WordPress, chances are you have always wanted to test your landing pages and offers. Max A/B is a powerful plugin that makes the process a whole lot easier. Max A/B can handle 3 variation pages and a conversion page. The conversion page can be on a whole different domain.
Credit: Max Foundry
Paying a fortune to get your ads to show up in front of as many people as possible is one way to grow your business. If your landing page is not optimized for conversion or does not leave a good impression on your visitors, you will leave money on table. Many small businesses may not have the resources to develop their own landing pages. That’s what premium landing pages are for. If you are looking to promote your new product and need a decent landing page, these 6 premium pages should help:
Conversion: a premium HTML template with 5 different designs to give users flexibility to test different things. It has a tableless layout and compatible with most modern browsers.
App Bundle: an attractive landing page for those promoting multiple products and bundles. It has 3 colors for you to choose from and provides video support.
App Theme: an awesome WordPress theme for anyone thinking about promoting an iPhone application. It is easy to customize and has an attractive look and feel to it. (more…)
Creating and optimizing an advertising campaign can take a lot of time. Mastering the art of advertising online is hard as it is. You shouldn’t have to waste too much time creating keyword combinations by hand. That’s where Merge Words comes into play. It’s a helpful tool that lets you combine three sets of different words to create long-tail keywords.
Google Adwords Certification program is a great credential to have for anyone hoping to get started in the PPC advertising business. The program was a bit all over the place a couple of years ago. Google has done a wonderful job revamping its certification program in the past few months. With the launch of Google Partner Search, Adwords professionals have more ways to get business and recognition for their efforts. (more…)
Google has been tweaking and changing things around on Adwords for as long as the service has been around. In the past couple of years, Adwords has gone through major changes and now has a brand new spanking interface with more power and flexibility. In a recent post on Inside Adwords, Google took time to brag about some of the innovations it has implemented in the new year:
One can have the best advertising campaign but without a decent landing page, it is hard to achieve great results in conversion. Many landing page experts make a living out of changing small little details about the pages they work on to increase conversions. Your headline, the colors you use on your page, your links, and your call to action all matter towards helping you get better results from your landing pages. These 2 infographics summarize this perfectly:
The Anatomy of a Perfect Landing Page: a powerful infographic by Kissmetrics that shows you all the elements on your page you need to work on to make your conversions go through the roof. Of course, that won’t happen over night. You will have to test all elements on your page (multi-variate testing) to find the best combination for your business. (more…)
Designing your landing pages is a must if you intend to get decent results with your PPC campaigns. There is more to testing than just A/B testing. But if you have not made a career out of testing your designs in the past, it’s never too late to start. A/B Theme Testing Plugin is an awesome plugin for WordPress that lets you test multiple WordPress themes to find out which one is working for your website the best (as far as your conversion rate or # of leads per campaign are concerned).
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