Google Adwords is the ultimate advertising venue for online marketers and businesses. It gives you access to one of the largest pools of websites around in addition to Google’s advertising listings. Marketers love Google advertising services as it comes bundled with a bunch of complementary services. One of those useful services is Google Adwords Keyword Tool. It’s a powerful tool if you want to get your keyword research done and create a powerful seed list for your campaigns. Best of all, it’s free. So there is no reason not to take advantage of it.

Unfortunately, many marketers assume that Google Adwords Keyword Tool is the be all end all of all keyword tools. Have you ever wondered why people pay for premium keyword tools when they can just use Google Adwords Keyword Tool? There is a reason for that. The tool does provide you with some decent information, but it doesn’t give you a complete list. I have also found the stats from WordTracker or Keyword Discovery to be more useful that numbers and stats provided by Google Adwords Keyword Tool. Premium keyword tools may cost you some decent amount of money, but when used in conjunction with Google’s tools, they can help you create a better, more comprehensive keyword list.

Keyword Discovery: one of the most powerful keyword tools on the market. While many prefer using Wordtracker, Keyword Discovery has its own advantages. It comes with a variety of features to help you slice and dice your keyword lists.

WordTracker: has been around for years. It’s used by many SEO and advertising professionals. If you are into digging and digging more, WordTracker is a reliable too to consider.

Wordze: has improved a lot in the past few months. For a long time, Wordze wasn’t considered as a true contender to WordTracker and Keyword Discovery. But now it is one of the best keyword tools on the market. Comes with a ton of features and can help you build great lists fast.

Keyword Country: a must have tool for those of you who are focused on niche marketing. You can use it to find new keywords, spy on other people’s successful campaigns, and even improve your landing page’s conversions.

What’s your favorite keyword tool for online advertising?

Believe it or not, there are still people out there who make a living out of Adsense and Adsense alone. It’s true that the market has become more competitive and the game has become more difficult to master, but as long as you approach the process methodically, there is no reason you can’t make a living from Adsense with your portals. Before you do anything, you are going to need the right keyword tools to get you started. We are not talking about free tools here but rather tools that let you dig deep and find the keywords that help you drive more traffic to your website for cheap.

If you are looking for keyword tools that will help you take your Adsense game to the next level, here are 6 keyword tools you should try:

iSpionage: the ultimate keyword tool for Adwords and Adsense professionals. All you need is a keyword or website to get started with your research with this tool. iSpionage shows you SEO/PPC competitors, their ad information, and even related keywords.

Keyword Spy: the best keyword research tool around for affiliate marketers and Adsense professionals. It has something for everyone. It’s not cheap by any means, but whether you are an affiliate, a PPC professional, or an Adsense expert, this tool comes in handy.

Keyword Country: another kill tool for niche marketers. Lets you analyze your niche, competition, and keywords more effectively. It’s used by both Adwords and Adsense experts. Great way to put the right foot forward in a new niche. (more…)

The pay per click game used to be a whole lot easier 7 or 8 years ago. The rules were simple and the number of people competing for those top spots was not really that high. These days, unless you are advertising about some obscure niche, you will have to go against a decent number of competitors that are well-versed in the game of PPC. So you’ll have to work hard to gain the edge over these folks. That’s what iSpionage is designed to do. It’s a comprehensive keyword research tool that lets you take your PPC and SEO campaigns to the next level and expand your keyword list like never before.

You can use this tool to dig up information on your competitors based on a specific domain name or a keyword. If you are getting into a whole new market, this tool can help you get a head-start. It breaks down the information across multiple search engines, so you get some real actionable information from this tool.

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WordTracker is one of the best keyword tools around. It’s a marketers’ best friend no matter what you intend to do with your keywords. Strategizer is the latest tool by WordTracker that targets marketers that want to take full advantage of long-tail keywords and increase their conversion rates by expanding their existing keyword list.

According to WordTracker, Strategizer works with your Google Analytics data to help you come up with the best keyword strategy possible for your business. It can show you what keywords to go after and which ones to spend most of your efforts on. Knowing what keywords give you the best chance to grab more market share and increase your conversions can be very helpful for businesses.

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There are plenty of keyword tools that you can use to come up with a killer campaign for Google Adwords and other search engine advertising services. There is always this notion among marketers that paid keyword research services are much better than their free counterparts. I don’t argue the fact that some of the paid services on the market do present data in a way that is easier to analyze and get more out of. And they do give you a different perspective on your market and you niche. But if there is one free tool that you should be using to set up your advertising campaigns, it’s Google Adwords Keyword Tool. The tool is going to be soon upgraded by Google and is more powerful than ever. It may not the only tool you will need to come up with a killer advertising campaign. But at the same time, the tool is more than capable of helping you out in developing a comprehensive keyword list.

I have found the new Google Keyword tool to be easier to use. For starters, you can still generate your keyword list by using your core keywords as your starting seeds. You can also use the website search function to find out what your competitors may be using to advertise on Google. Let’s say you want to figure out what keywords Fox News is using to advertise online. (more…)

Not all keywords are created the same. If you have been advertising on Google, Yahoo!, and other search engines you know that by now. Even the smallest details matters. A lot of marketers make the mistake of not targeting enough keyword phrases and only going after the ones that are highly popular. In reality, you can bring your CPA down by finding those hidden gems of keywords that are not that competitive but convert well. Let’s take misspellings for instance. They are not usually as competitive as other keywords, but they can still bring you conversions. At the very least, you should take time to test these keywords out. So as you can see, having a powerful keyword research tool that would simplify things and helps you expand your keyword list is a must.

There are plenty of keyword research tools out there on the market. We have all heard of WordTracker, Keyword Discovery, and more. These tools have been around forever and do provide you with the basic features that you need to expand your keyword lists and make more money online from PPC. Keyword Country is not one of those tools (in a good way). If you have been using the above tools and are looking for a tool that provides you with a better way to differentiate between your SEO, PPC, and Adsense keywords, you are going to need Keyword Country.

Keyword Country not only provides you with an easy way to find new keywords to add to your adgroups, but it also helps you expand your keyword lists by adding misspelling and the not-so-obvious keywords that you may be missing. Keyword country allows you to find out what your competitors are using to drive traffic to their website from Google Adwords. It also shows you what keywords are worth going after (as far as competition is concerned). (more…)

Google Adwords is the cash cow for most online marketers. You can always make money with other networks, but if you are concerned with traffic, Google Adwords is a must try. In order to get the best out of your Adwords campaign, you need to have tight AdWords and the right campaign structure. Not only that, you need to be bidding on the right keywords to get the most out of your budget. No two keywords are created equal, and you’d be surprised how conversion rate could differ between two almost identical keywords. You can always use Google Adwords Keyword Tool to start your keyword list, but there are a lot of decent premium keyword tools that let you optimize your keyword list and find keywords that convert like crazy.

There are many premium Adwords keyword tools out there. You can literally spend thousands of dollars each month to subscribe to these services, but at the end of the day, you want to make sure you get the right set of keyword tools that give you the biggest bang for your buck. If you have been using those free tools for a while and want to take your game to the next level, here are 5 killer keyword tools you should try:

SpyFu: the best tool to get some spying done on your competitors and find new good keywords to target. SpyFu Kombat makes it easy to compare your campaigns against others. Ad history helps you track your competitors and find out about their tendencies. And you can always export your competitors keywords and find out which ones you are not using.

Keyword Spy: another killer spying tool for online marketers. It also has a lot of awesome features for affiliate marketers. It’s a bit more pricey than SpyFu but does come with features for more advanced online marketers.

Wordze: WordTracker used to be the king of keyword research tools. But that has changed since the latest upgrade that Wordze has gone through. It’s hands down your best friend if you are into PPC and SEO. Provides you with all the metrics you need to find out whether a keyword is worth going after.

PPC Bully: one of the most affordable and more popular keyword research tools designed specifically for PPC professionals. It allows you to study other people’s campaigns and see what’s working for them.

Adwords Accelerator: another great tool to find high converting keywords for your Google Adwords campaigns. It provides lots of keyword ideas for your market, allowing you to expand the scope of your advertising and lets you quickly extract keywords from your competitors’ websites.

There you have it. Most of these tools are pretty cheap but they let you get more out of your Adwords campaigns fast. If you want to go beyond the free tools offered by Google and other players on the market, the above tools are a great place to start.

Pay per click marketing may sound easy on the surface, but there is more to PPC than just giving your credit card number to Google and have them charge it for your campaigns. Unless you take time to track your online marketing campaigns and change things around, you can’t expect to maximize your ROI with your online marketing campaigns. Tracking your pay per click campaigns may look difficult, but you have got nothing to worry about with Tracking202. Tracking202 is an innovative tracking solution that allows you to track your pay per click marketing campaigns like a pro and optimize your campaigns to make more money online.

Track202 is a comprehensive PPC tracking system that allows you to track your Google Adwords, Yahoo! Search Marketing, and MSN Adcenter campaigns all on a single interface. If you have been playing with these networks before, you know it’s not too much fun to grab daily reports and format them all by yourself. This service does the job for you. You don’t even have to lift a finger. You can clearly see how much profit your campaigns are bringing you, and which campaigns need to be optimized. You can also figure out how much profit you are making from your content campaigns as opposed to your search network campaigns.

Tracking202 is also fully integrated with top affiliate networks (e.g. eBay). That means you can grab you info from these networks and use them to conduct deep analysis of your online marketing campaigns. I also love the fact that you can create and track unique tracking URLs for each keyword and creative right on Tracking202.

You can also implement conversion tracking for your keywords to make sure how much money you are making per keyword. If you plan to build a real PPC business, you will have to track your keywords individually and see how they convert on a consistent basis. You can even go deeper and find out what exact keywords have triggered your broad matches and whether you need to block them (if they are not converting well). And the real-time spy makes it easy to track your visitors live.

Tracking202 is updated to help you better track your campaigns and optimize them fast. If you are running campaigns on the 3 major search networks and plan to track your keywords and creative extensively, you can’t go wrong with Tracking202. Tracking202 Pro not only saves you time, but it makes it helps you increase your ROI fast.

Google Adwords is one of the best ways to drive traffic to any website. It’s true that the market has become competitive on Google, but there are still a whole lot of folks who are still making a lot of money on Google. But it’s surprising how many experts keep telling their students that they should stay away from the content network. For a long time, I thought these guys had my best in mind. Maybe they did, but the real gurus tell their students about the power of the content network on Adwords. The content network is the best thing going on Adwords right now!

The content network is extremely powerful and yet risky at the same time. It’s easy to burn money if you don’t know what you are doing on the content network. A lot of folks believe that by using the right theme for their campaigns, they can master the art of advertising on the content link. But there is more to it than just having the right keywords in your account. The content network is consist of thousands of great and not so great website around the web. If you don’t know what you are doing, you may end up spending money on a low quality site. The real super marketers have gotten this down to a science and advertise on sites that provide them with the highest quality leads.

Content Bully is the latest product by the guys behind PPC Bully that allows you to dominate the content network and save time in the process. No more blind advertising on the content network. Content Bully is free and designed to help you analyze content network websites and find out which ones you should target to get the biggest bang for your advertising buck.

Content Bully is very easy to use. All you have to do is enter the keywords that you want to advertise on. Content Bully will go through listings on Google and finds out which ones give you the biggest bang for your buck. It not only shows you which of those sites are getting ranked high on Google, you can also figure out which ones have an ad space available for you to advertise. Here is what I got for the keyword phrase Green Tea:

As you can see, not only you can figure out the size of ad space available on each of these sites but also their Alexa information. This is very powerful as you can instantly figure out which sites have the best audience for your product. What I like about this product is the fact that it doesn’t just focus on Google. You can get information on Yahoo! and MSN too.

A lot of super gurus are making a killing on content sites by using banner and text ads. The costs are often much lower, and if you choose the right websites, you can achieve higher CTR and make an absolute killing. Content Bully may not completely automate the process for you, but it is an amazingly simple software that helps you save time researching content sites, and best of all it’s free.

Download your free copy of Content Bully here.

PPC Shadow is the newest Adwords spying tool that has been released to help affiliate and pay per click marketers simplify the process of managing their CPAs. The concept behind the tool is very simple yet powerful at the same time. If you have been in the Adwords game, you know that most successful pay per click marketers track everything. They track ads, keywords, URLs, and everything else you can think of. If you want to lower your costs and achieve higher quality scores, you better have ads that not only get a high CTR but also bring you money. Would you spend money on Adwords if you are losing money?

That’s the philosophy behind PPC Shadow. It is an Adwords tracking system that allows you to figure out what you competitors are doing and how long they are running their ads for a specific keyword. That’s probably one of the best way to figure out who’s making money from what.

There are many ways to make money using Adwords, but spying on others is probably the easiest one. You don’t have to work that hard, and you let others test offers for you before you jump in and grab a piece of the profits. That’s exactly why an automated tool such as PPC Shadow comes in handy. The only downside to this tool is that it is only available to a limited number of folks (I guess the server load is too much to handle after a certain point). Let’s hope they make this available to all of us in the future.