Pay per click is one of the best ways to drive traffic to a website. Whether you are an affiliate marketer or a business owner looking for leads, you can’t afford not to have a presence on search engine advertising networks. But pay per click marketing can be a challenge if you do not know what you are doing. You can spend thousands of dollars doing the wrong things and burn all your monthly budget targeting the wrong audience. That’s why it’s always better to do some learning before starting to spend a whole lot of money networks such as Adwords or Adcenter.

If you are fairly new to the world of online advertising, it is essential for you to get your hands on a training guide that teaches you the pitfalls and what you need to be aware of when setting up your advertising campaigns. You can always start from scratch and take your time with the trial and error process, but I rather skip that part and do some real campaign optimization. If you are an online marketer looking to get some good training in the field of PPC, here are 5 guides that you should consider reading:

1. Adwords Manifesto: one of the best Adwords guides on the market that teaches you how to properly set up your campaigns and test them to maximize your profits. Adwords is the top dog, and by mastering Adwords, you take a giant step towards increasing your business profits dramatically.

2. G Money Pro: learn Adwords from an Google Adwords Qualified Professional with G Money Pro. Learn how to set up profitable affiliate campaigns and avoid getting slapped by Google left and right.

3. CopyNProfit: so you have read online blogs and guides and still have no idea how to create a campaign. Believe me, that happens all the time. That’s the difference between knowing your theory and actually putting it into practice. CopyNProfit is a cool product that gets you started with optimized campaigns fast. It gives you the skeleton of what you need to set up profitable Adwords campaigns fast.

4. Clickbank Code: life would be much easier if you could just create a general PPC campaign and make tons of money from it. But depending on what you are trying to push, you need to adopt different tactics to maximize your leads. Clickbank Code shows you how to master the art of Clickbank. In other words, you are going to learn how to properly push Clickbank products.

5. CPA Arbitrage: if you are an affiliate marketer, the chances are you like making money with CPA programs. A lot of big time affiliate marketers push CPA offers and make a lot of money in the process. You can also promote these products on search advertising networks and increase your bottom line. You just need to figure out how to set up your campaigns to avoid Google slaps and get the most leads for the least money. CPA Arbitrage shows you how.

There you have it. Pay per click marketing may be a huge cash cow for a lot of companies but that doesn’t mean you should approach it without some prepration first. The above courses can get you up and ready with your online advertising campaigns fast so you can start dominating your niche.

Your turn: have you tried any of the above courses? how’s been your experience?

If you haven’t heard of PPC Classroom before, you probably should check them out already! PPC Classroom is training course for advance PPC marketers that shows you how super affiliates go about making money with Adwords and other search engines. PPC Classroom 2.0 was not a free course when it was released, but the guys behind it have decided to give the product away. The catch? Try their membership club for 30 days for free. If you are not satisfied, just cancel your order, and you won’t owe anything. PPC Classroom and PPC Inner Circle are both wonderful products. If you are making a living off of PPC, you should definintely consider getting PPC Classroom 2.0.

Talk about a major launch.  A friend of mine told me today that there would a cool niche marketing out today around 12 EST. So I log on to the site and the next thing I know the browsers freezes on me. The problem was actually the site. The video that these guys have went viral, and I assume so many people rushed to avoid having to wait in line for their copy.

Niche marketing is one of the best pays to make a killing online, so I suppose a lot of folks are going to give it a try with this new course. I’ve got to say I was impressed with the presentation. Unfortunately, I don’t have my package yet, but as soon as I have it, I’ll right a comprehensive review on it. But the video was fun

As a student of the online advertising game, I am always on the look out for products that truly stand out. Products that train you how to make a decent amount of money using Google Adwords. After reading many books in the past few years on the subject of online advertising, I believe you’ve got to be able to take risks to be able to have any success whatsoever on the Web. I have worked with many newbies to get their campaigns started on Adwords. These guys tend to stop their campaigns as soon as they don’t see results after the first 10-20 clicks. But online advertising is a game of averages. If you go in expecting to convert every single click to a sale, then you are going to be deeply disappointed.

Google Money Pro is a very effective advertising training system that gives you the mentality you need to be successful in this business. Before you get started with Adwords, you need to understand that losing $1 is not a big deal if you gain $10, $5, or even $2 per click. You are going to have to work on a profit basis and not on a cost basis. Most successful PPC marketers spend more than $100,000 a month. That’s a staggering number for regular folks, but if you can get back $500,000 for your troubles, then it’s well worth it.

Just like Adwords Profit, Google Money Pro comes with a blueprint that you can use to get started with Adwords right away. But there are certain differences between two products. I do believe that Adwords Profit has the skeleton and you need to meat on it. Google Money Pro is more meat, which is why it would be a great complement to (AP).

Here is why I like Google Money Pro (GMP):

• Basics: it’s easy to assume that folks have some level of knowledge when they pick up a training product such as this one. In truth, it’s always better to walk folks through the basics of what it takes to succeed online as a Pro PPC marketer, and GMP accomplishes that.
• Blue-Print: don’t you love products that show the theory and then put things in practice? I certainly do. Google Money Pro has a blueprint that you can use to manage your very own Adwords campaign.
• Audience: there is no one size fits all solution when it comes to Adwords. Some of us have more starting capital than others, and we afford to have bigger budgets. Steven takes that into account and even shows you how to get started with $100.
• Mentality: a big part of the Adwords game is mental. If you have the mental capacity to take costs on the chin and make $2 per every dollar spent, you are not going to lose money. But I know how hard it is to adopt that mentality. You got to experience it to get it!
• Expertise: It’s easy to come out and claim to be a guru in a market, but it’s even better if you have something to back it up. Steven is a Google Advertising Professional, which means he has passed the exam, and has managed Adwords campaign in the client center for 90 days, spending a considerable amount of money to get traffic on behalf of his clients. It’s good to know you are getting your info from someone who knows what they are doing.
• Guarantee: this isn’t really a plus but rather a must have. Steven guarantees his product for 60 days. I wish other folks would learn and adopt this practice.

And I don’t like:

• $$$: it turns me off when folks talk about you can make this or that online by using their techniques. There is no way to be certain about the amount you can earn online. You may earn more than $160K or less than $160K. It depends on your niche, and your situation.
• Sales-letter: I hate long sales-letters. It’s nothing against Steven or anyone else for that matter. I am a marketer and I know long sales-letters actually help folks decide better, but I just don’t like reading through all that.
• Testimonials: the product is great but can we just stick with 3 to 5 testimonials. More than that is just stating the obvious.

GMP is not for everyone. It’s not a cheap training system, and you shouldn’t get it if you are not planning to succeed online. I know it sounds strange but some folks are looking to start a hobby and not a business. If that’s you, do yourself a favor and look elsewhere. Otherwise, you should definitely give GMP a try for yourself.

I don’t know about you but books help me stay in touch with the latest technologies and developments in my niches. Pay per click books are not necessarily the best way to go if you are already a master of this art, but if you are just getting started with pay per click marketing or if you feel you don’t have enough experience with pay per click marketing, PPC books are the best way to go:

Pay Per Click Book You Should Read

Ultimate guide to pay per click marketing: one of the best pay per click marketing books on the Internet. It walks you through the history of pay per click industry, and it talks about the trends in pay per click marketing industry. A very good book for starters.

Adwords For Dummies: a very good book on the ins and outs of Adwords. Keep in mind that this book doesn’t teach you Yahoo! or MSN but it’s very solid when it comes to covering Adwords.

The Online Advertising Playbook: this is one of the few books that digs deep into the philosophy behind paid and media advertising. It talks about the strategies that are effective in each of these channels and goes behind the reasoning behind each approach. If you are into research, this book is a good starting place.

Landing Page Optimization: you want to have success with your paid campaigns? You can’t do so without a good landing page strategy. If you don’t know how to properly test your landing page to improve your conversion rate, you are going to throw your money away. This books goes over the Taguchi method and other advanced landing page optimization techniques.

Perry Marshall Books: Perry Marshall is the guy in the pay per click industry. His book, “ultimate guide to Google Adwords,” is still a legendary resource for Adwords marketers. The Definite Guide to Google Adwords is still being talked about among those who are getting started in this industry. But Perry Marshall has many conferences and one and one coaching sessions that you can take advantage of to get the best PPC training possible. I do encourage you to check his free 5 day training course for more information.

What did I miss? What are your favorite pay per click marketing books? Please comment below.

The good folks at PPC Classroom have announced that there will be a sequel to the popular PPC Classroom series that was very popular among PPC marketers and affiliates alike. The truth is many affiliates and PPC marketers struggle right out of the bat. Unfortunately, a majority of these folks go out of business before making any real money. The fact is, the PPC market is cut throat and unless you absolutely know what you are doing, you are not going to be agile enough to react to the waves of change in the industry.

I personally liked PPC Classroom series for the practical approach the authors took to teach PPC. You are not just going through a series of vides that show you how to open a Google Adwords account. You are going to learn how to succeed in the PPC market with the help of a superaffiliate. It was very enlightening to me to see how a superaffiliate goes about doing keyword research and finding niches. Now that’s not what you usually get in a PPC book.

So I am glad that PPC Classroom is back again. This time with yet another affiliate superstar as the instructor to show how he makes what he makes on a daily basis. The program launch is set for later this year, but you can catch a few videos here.

I did post on SEO ABC about the immediate Edge about a week ago. The immediate edge is an advanced marketing program that Ed Dale and Dan Raine have put up to help affiliate marketers stay in top of their markets. One powerful aspect of this program is the advanced facebook marketing course that covers the mentality and theory behind making a successful Facebook ad campaign. The program is currently going for only $1 for 14 days, and I personally think that is plenty of time for one to finish the Facebook marketing course. I obviously had a chance to take a peak at a lot of videos and content that is available on the immediate edge, but 14 days was simply not enough time to make a real dent in there. But depending on how fast you can read, you maybe able to do some damage there. Here is the immediate edge $1 trial offer.