ClickBank needs no introduction. It’s the home for many sellers who make a living from selling their informational products online. I have never been a fan of informational products, but one thing is certain about them. They sell well, and they don’t cost too much to maintain. You won’t need a place to store them, and the transaction is done easily over the Internet. And with Clickbank you can get a lot of affiliates to sign up and promote your products.

For affiliates, Clickbank could be tricky. Not all CB products are created equal. People behind these products come from all walks of life. Some know how to develop killer landing pages. Many have no clue how to write a newsletter. So if you are an affiliate trying to make money online from these products with pay per click, you are going to do some research to find products that convert well, don’t come with a high refund rate, and give you the best chance to make the most money in the long run.

CB Engine is a very useful Clickbank analysis service that lets you keep track of the latest developments in CB community and find products that will make you money in the long run. Not everyone’s going to make money even with the best products, but it’s good to know that others are doing it. That way you can focus more on improving your tactics and optimizing your campaigns, than worry about not converting much.

CB Engine will let you know about the products that have just been released to the market. So you can go through their landing pages and offers to find out whether they are worth a consideration. You can also keep track of the removed products and avoid promoting them. But my favorite feature by far is the mowers and shakers section. There, you can find out about products that are hot and those that are cooling down. There is no question that you’ve got to be agile about the process, but it’s good to have that information handy.

CB Engine may not sell more products for you, but it does help you save time researching products that you want to promote online. Affiliate marketing is a tough business, and if you are a pure PPC affiliate marketer, you should grab all the help you can get. There is a lot of money to be earned in this business, but in most cases you have to go against some of the top marketers in the world to make money online with PPC. Services such as CB Engine help you get a slight edge over the newbies and folks who do things the good old way. You still have to do your homework, design a killer landing page, test your ads and pages, and keeping changing things around, but at least you won’t have to spend too much time dwelling on a product’s potential (unless you want to). CB Engine not only shows you the top products, but it helps you diversify your product portfolio and make more money in the long run. Now that’s what I call really useful.