You want to succeed with your pay per click campaigns? You’ve got to have super campaigns and high converting landing pages. Many marketers have no trouble mastering the first part. There are thousands of blogs that you can read to pick up a nugget here or there. But when it comes to designing or putting up a landing page fast, a lot of marketers have their doubts. After all, creating a landing page from scratch is something only the geek nation is capable of, right? The reality is, anyone who knows anything about the Internet should be able to put up his/her own landing pages fast. These days there are simply no excuses for not being able to launch landing pages for your campaigns. There are just too many solutions out there. You can do it yourself or you can outsource it. What you can’t do is sit around and curse yourself for not knowing HTML.

Here are a few solutions you can use to build and optimize your own landing page:

1. Affiliate Theme: if you are using WordPress for your website, there is no reason not to use it for your landing pages. WordPress is free and so easy to use. All you need is a theme that allows you to put up and optimize your pages fast. Affiliate Theme is a new WordPress theme that makes it so easy to develop all kinds of landing pages. These layouts are all optimized for search engines to give you the highest quality scores possible.

2. Ajax Landing Pages: if you have used those cool looking Web 2.0 sites, you probably heard of Ajax. With Ajax landing pages, you can put up highly interactive landing pages fast. You get over 8000 Ajax landing pages, and that should be enough to keep you busy with your tests for a long time.

3. Outsource: if you don’t want to use the above solutions, you can always ask a freelancer to do the job for you. It won’t cost you much if you use websites such as Rentacoder. Just make sure you check your freelancer’s background before asking them to do a job for you.

4. Landing page optimization: so you have your landing pages up and ready. That doesn’t mean your work is done. You’ve got to test your landing pages to make sure you have the best conversion rate possible. You can use tools such as Long-Tail Magic and HyperTracker to test and optimize your pages. If you slack off here, you are going to end up spending a lot of money and get nothing in return.

5. Ask a Consultant: if you can’t improve your conversion rates all by yourself maybe you should talk to a landing page consultant. There are many of them around. Asking an expert never hurts.

As you can see, there are just too many options available to us marketers these days. Whether you want to create a landing page or optimize it, you can do it all by yourself or outsource it all. There is no right way or wrong way here. The key here is to get the job done!