For months people have been talking about the potential of Facebook Ads, while complaining about the simple and not-so-organized interface of Facebook Ads that made managing ads more difficult. Facebook has listened and has given a make over to Facebook Ads. Now you can not only build your campaigns in a more effective fashion, you won’t have to jump through the hoops to track your campaigns either.

The new Ad manager displays your campaigns on the left side of your screen, allowing you to check on each campaign, run reports, and go through your billing information all in one place. The new service comes with in-line ad editing. So you can edit your campaigns easily on the main page without having to open up each campaign’s page.

The search functionality is improved as well. You can just enter the first few letters of the campaign you have in mind, and the search box will automatically show you all campaigns that match your input.

All in all, Facebook Ads is a great way to test new offers and get instant feedback from the community. I wouldn’t recommend it for every PPC project, but in some cases, Facebook Ads can perform very well. You should always test to figure out how Facebook Ads perform for you, and it all got easier with the latest Ad Manager redesign.