Google Adwords is a powerful tool if you know how to use it properly. There are a lot of us who use Adwords to gain traffic for our businesses and sell things to other folks. But innovation works in any area of life. That includes online advertising as well. Finding a job with Google Adwords is very much possible if you are creative about it. Alec Brownstein’s story shows that it’s not the tool that matters but how you use it. Google Adwords is a tool. By looking at how people use Google Search, one can formulate a strategy to get the most out of Google Adwords. Here is what Alec did. He started bidding on the name of creative directors on Google. We all have our egos and Google our names from time to time. But those names are not going to be something people bid on (not yet anyway). What better way to gain someone’s attention than actually showing them an ad with their name in it?

Does this work for everyone? It could if you play your cards right. Alec has not only found a job from his experiment, he has also gained a lot of praise and views on YouTube. So he’s got a double whammy there. You can be sure that more people will try this tactic now that they have seen it in action. It won’t work for everyone. Alec is obviously talented and has the skills for the job he was going after. It does, however, show that if you are creative with your Adwords approach, the sky’s the limit.

Thinking outside the box and knowing your audience never hurts. Tools such as LinkedIn, Facebook, and Twitter have given us all plenty of options when it comes to finding new ways to reach out to recruiters and top people in top corporations. Should you bid on someone’s Twitter name? Should you stalk them on Facebook? It’s really up to you how much you want to push the envelop. In this case, Alec found a way to reach out to his audience without turning them off. That’s key!