Google may be the king of the search engine advertising market, but that hasn’t stopped the company to branch out to other platforms and try other forms on advertising. Listing Google’s list of services available for marketers, publishers, and businesses could take a few pages. Google already has a strong base when it comes to displaying advertisements on desktop PCs. But the company understands that the future of advertising is mobile. It already has Android and Chrome going for it, and with the addition of Admob to its disposal, Google is ready to make another strong push to dominate the mobile ads market as well. The Admob team had developed quite a platform for mobile display and that will now be available to Google as well.

The move could also give Apple something to think about as well. With the acquisition of Admob, Google will have access to information on Apple apps, something that could help Google combat Apple’s push in the mobile market more effectively. These two companies have been going back and forth over Google Latitude and Google Voice. I am sure Apple won’t be too impressed with Google’s latest move to gain inside information on what makes mobile users tick. Google argues that the move will help it expand iPhone ads and help developers better monetize their apps. Here is what Google’s CEO had to say about the $750m move:

AdMob is clearly the best of its ilk for applications monetization…We think that’s as strategic as search monetization, which, of course, we’re very good at.

Google’s strategy is clearly to focus on a combination of free and premium apps for the Android platform to better compete with Apple. Apple has a decent lead as far as the number of apps that are available for the iPhone platform, but Google can make things much easier for Android developers by helping them monetize their work more effectively. Some are arguing that Google bought Admob to keep it away from Apple. But that sounds a bit far fetched.

So what does this move means for small and large advertisers? Mobile ads are certainly worth taking a look at. If you haven’t taken time to learn and invest in mobile advertising, the time is now. Google Adwords and other search advertising platforms should still be on the top of your agenda, but it’s certainly worth testing waters with mobile ads to see whether they can be effective for your business. Google and other companies are giving us a whole lot of hints as to where the advertising industry is headed so you may as well take advantage.