The concept of red-ocean/blue-ocean has been around for a while. Essentially, to put things in very simple terms, a red ocean is a market that is mature and has a bunch of established players vying for market share. Entering and dominating such a market could prove to be difficult as you do not have too much wiggle room and will have to stare down and beat some pretty established players in the market. What does that remind you? For me, it does somewhat remind me of Google Adwords. If you intend to go in and outbid everyone and stick with the strategies that used to work 5 years ago, you are going to get involved in a bloody war with a bunch of other advertisers that are practicing the same old habits. In the end, Google is going to be happiest of them all as it gets your money while you engage in bidding wars with your competitors.

Top Adwords players are always testing and finding new ways to beat their competitors without engaging them in wars that is not good for both sides. In essence, they treat Google Adwords as a blue ocean and innovate with their campaigns, adgroups, and ads. In order to do that, you are going to need to have understood how Google Adwords work, and what strategies are currently being used by the top players in your market. Once you understand the limits of “the box,” you can then think of ways to think outside the box.

Best Adwords marketers keep up with the latest blogs and research information done in this field. There are plenty of authority sites and figures in this field that one can learn from. You can always go through one of those up-to-date Google Adwords Courses (I recommend Perry Marshall’s) to keep yourself ahead of the game. At the end of the day, Google Adwords is not your typical red ocean. There are blue spots all over the place. If you know the rules and how the game is played, there is no reason you can’t create your own blue ocean with Google Adwords. That would require a firm understanding of your market and your rivals. Not a piece of cake but not rocket science either.