Google has been working hard to improve the interface of its services such as Google Adwords and Adsense. It has also given a make-over to many of its tools (even Gmail). The so-called “new” Google keyword tool makes it easy to manage your existing list and add new items to it. You won’t even have to worry about duplicate keywords. Here is what Google had to say about its new tool:

The updated Keyword Tool has a number of benefits over the older tools:

Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results

Easy keyword refinement: Filter results by word or keyword match type

Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more

While there may be plenty of powerful paid research tools that are worth picking up, Google Keyword Tool is good enough at this point to address a lot of marketers’ needs.

So what’s new in this tool? Google Keyword Tool can now show you whether you have a certain keyword in your list. It can also be used to add negative keywords to a list quickly. You are probably going to still need tools such as WordTracker, but Google Keyword Tool is not too shabby.