Google Adwords is becoming so competitive that unless you are getting great quality scores from Google, you are going to have break your bank to get any decent traffic. I remember when I started my financial site a while back. Google was asking me to pay, get this, $10 a click to be in the top 10! That’s like paying a million dollars to get a used car. Of course, if you are getting a great quality score from Google, you are going to pay less.

It is apparent that getting “great” quality score from Google on your landing pages is a must. But do you really need to create one landing page per each keyword? I have been hearing from some experts that you don’t have to do that to get great quality scores. I really don’t have any evidence for that argument, so I will consider it B.S. for now. Here is what has worked for me. You create a landing page for each keyword, and you start your title tag with that same keyword. You also use the same keyword throughout your content. I have tried this many times, and it works like a charm. Keep in mind that the keyword “books” is different from “book.” You need to create one landing page for “book” and one landing page for “books” (just an example).

Is this approach inefficient? You may say so. But that’s the only sure way to get great quality scores from Google. Everybody knows about LSI and all that nonesense. I am not saying an LSI-based approach to landing page optimization doesn’t work. I just personally have not had 100% success with that approach. I have had 100% success with the above approach, and that’s why I recommend it. And if you are a hard-worker, willing to put hours and resources to implement this, more power to you. But you can always trust the “experts” and get no results. It really depends on your taste.