The big news of the morning is that Google Adwords is going to allow folks to advertise on Alcohol in the U.S. Google has been notoriously tough on areas that could lead to lawsuits against Google (boy, we all know how we Americans love to sue others for every small thing). But Google figures that they are going to make more money allowing folks to advertise liquor:

This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we’ve received over the years, we’ll permit the advertisement of hard alcohol and liqueurs that target the U.S.

Now if you think you can go on Google Adwords and just say, “I have hard liquor, you want?” that is not allowed. You will have to name the ingredients of your product and also any marketing slogan that you are using with your liquor products. If you are an alcohol manufacturer, you are going to be somewhat happy with Google’s decision to allow these changes. Now, keep in mind that Google is still working to bring the same policy to other countries, but that won’t be happening overnight.

What’s your take: does Google believe adding alcohol manufacturers to its list of advertisers enhances the searcher’s user experience or is it all just a ploy to extract more money in these tough times?