Going Rogue may sell books for some folks, but it certainly won’t work too well for advertisers. Black-hat Adwords advertisers have been around for what seems to be forever. These folks use unethical practices by bending the rules and shutting out fellow advertisers from making it big on Adwords. Google has been awfully lenient on spammy advertisers in the past, but that is about to change as Google has started a serious crackdown on those need to be dealt with.

Google is focused on protecting its brand and keeping its promise to provide the best service possible to both advertisers and searchers. In part of advertisers, you can’t do that when the rules don’t apply to the rogue PPC marketers. But the focus is more on protecting the searchers from bogus get-rich-soon schemes, malware sites, and any other harmful site that is being advertised through Google Adwords.

You have to give Google credit for give us advertisers the benefit of the doubt. Everybody makes mistakes, and it’s not fair to get banned for doing something you didn’t intend to do. But there is no question that there are marketers out there who don’t play by the rules everybody else is playing. These folks engage in cookie stuffing, scams, and bogus ads to trick searchers and make money off of them. You could get away with such practices before, but Google is coming after you if you are still doing it:

What we’re seeing is that’s not really the case. When an advertiser creates one scam, it is likely they did it intentionally, and it’s also likely the next site they create is going to be a scam

So Google is going to get tougher on all of us. That shouldn’t be a problem for those who are trying to be honest on Google Adwords. Everybody makes mistakes, and as long as you don’t try scamming people or doing something that is a big no no to Google, you can always work with Google. But those who create bogus sites, try to trick people, or install malware or scripts on their visitors’ computers need to get banned. It’s not just better for searchers. It’s good for all of us.