This is really a silly question. Any reasonable person would know that landing pages are very important. Think about it. You are in the air, and are about to land, would you rather land on a piece of heaven or on a rocky mountain? Your visitors actually care about how you present information on your landing page. So here are a few myths about landing pages:

• Simple, bad looking landing pages work just fine: That’s simply not true. A terrible looking landing page may work great for you, but it’s not written on a stone. You have to get there after vigorous testing.
• Web 2.0 landing pages work great: Again not true. Online marketing is not about winning the beautiful pageant. It’s about providing the right product to the right audience at the right time.
• Usability is overrated: Not true. People love pages that are easy to use and well-presented. If you have a site that causes major confusion for your visitors, they will just live. Remember, you have about 30 seconds to get people’s attention, so if working with your site is harder than solving a math Olympiad question, then there is a good chance your visitors will leave immediately.

Landing pages should be clean and informative. Call to action is a must but overdoing it could back fire. You should never ever settle on a landing page without a/b and multivariate testing. When it comes to online marketing, you should leave your guesses at the door and test until you know for sure what works best.