Posted by PPC Fanatic in Many online marketers make a living out of promoting other people’s products and reviewing them to save others time and provide them value in the process. This whole tactics has been around for years. It’s the oldest trick in the book. You want to promote a product, a comprehensive product review can help you increase your conversions and make some revenue in the process. The FTC is apparently aware of some of the issues that is going on in the affiliate marketing industry. PPC affiliates have been getting away with a lot in the past few years. When you do make a claim about a product or give it a rosy review, you better have purchased the product and put proper statements of disclosure on your landing pages. While the FTC won’t shut your business down with one violation, you certainly want to stay in the good graces of the FTC.
One way to make sure your disclosures are all in order is by using services such as CMP.ly. These services are designed specifically for anyone who is promoting and reviewing products online and want to have a way to differentiate between their relationships on their various landing pages. Sometimes you are promoting a product because you are an affiliate. Other times, you are getting freebies and other incentives to promote a product. Whatever the case, you are going to need to have proper disclosure lines on your website.
Many marketers have now realized the risk of not having proper disclosure statements on their landing pages. The same concept applies to testimonials as well. If you are putting anything on your landing pages that can’t be proved or is not entirely accurate, you better disclose the facts on your page. As far as affiliate products are concerned, you can always rely on CMP.ly disclosure statements to help you along the way.
Disclosing your relationships and facts on your landing pages may not increase your conversions, but it is what’s required of marketers by the FTC at this point. You certainly don’t want to leave yourself open to warnings and potential penalties for not staying compliant.
