If you have been doing Google Adwords for a while, you probably know the bid prices are not going any lower. If you are in any somewhat common niche, you are going to have to pay through your nose to get those highly coveted places on the first page. But if you have a great quality score, you can reduce your bids dramatically. Getting the quality score without too much work can be a bit complicated. Google has gone out of its way to penalize thin sites, and the mini landing page approach does not work as well as it used to.

That’s where you can use articles to your advantage. Services such as SimplyPLR allow you to create fully-fledged websites for every niche without having to spend time and write the articles yourself. The good thing about private label articles is that you can actually change the content and insert your own keywords in there. The key to getting a good quality score on Google is optimizing down to molecules for individual keywords. By that I mean you should use the “exact” keyword you are trying to bid for in your text.

PLRs are usually written around one keyword, which makes these great for quality score optimization purposes. All you would need to do is make small changes to the article and replace the main keyword with yours, and you can have more success with Google Adwords as a result of it. Paying Google $10, $20 or more per click just doesn’t make sense unless you have money to burn. I don’t know about you, but considering the amount of effort involved to use PLR articles to create Adwords ready sites, this is all well worth it.