The A/B testing seems really simple on the surface, but there is actually a whole lot of science and art behind it (and we are not even talking about Taguchi method). I have been looking for a book that explains the most relevant A/B testing methods out there and finally the book is here: A/B Always Be Testing.

I like the book not because it’s the only real A/B testing book on the market but rather for how it teaches you to pay attention to details as a marketer. Whether its the colors, fonts, or the usability of your pages, this book has it all. It also covers accessibility, which is quickly becoming a must-test item for popular websites.

This book is not an advanced multivariate testing book, but rather an advanced A/B testing book, and it serves its purpose brilliantly. Definitely a must check out book.