Google certainly knows how to squeeze more money out of folks. There is no question about that. But one needs to give credit where credit is do. I do get the fact that mobile ads are designed for folks who want to advertise on mobile phones. Personally, I don’t believe my market is ready for mobile ads. The conversion is atrocious, and you end up burning a lot of money on nothing. But you’ve got to give it up for Google for making desktop ads available on the iPhone.

It’s true that Google is going after its very own mobile users with the introduction of Android, but for them to come out and target one of the fastest growing mobile phones in the world shows that they get it. What I like about the desktop ads for mobile phones such as iPhone is the fact that you get to track them separately (like you would your content ads).

So we are no longer limited to mobile ads for mobile devices. There are more iPhone owners in the world than the total population of my mother country. Being able to target these guys more effectively is going to help a few of us grow faster than expected. But I still don’t believe mobile ads to be conversion friendly. Good for branding? Yes! Good for conversion? I have no evidence for this argument. So I would suggest you take a few anti-depressant before putting a lot of hope in your mobile ads.