The art and science of landing page optimization is not something that you can master in a day or a year. No matter how optimized your landing pages are for conversion, there are plenty of ways to test things out and improve on your existing results. Whether it’s offering multiple choices on a landing page, optimizing your font, or adding conversion friendly images to your landing pages, you almost never run out of ways to optimize your landing page and improve your conversions.

One of the most popular ways to improve conversion rate on landing pages and web pages in general is by targeting your traffic based on the place from which they come to your website. Let’s say someone is searching for something on Google and just happens to land on one of your blog posts. Wouldn’t it be nice if you could reach out to them, give them an incentive to sign up for your newsletter, or share something exclusively with them?

There are obviously more ways to use this tactic to increase conversions. Many top affiliate marketers have struck deals with their affiliate programs to display a logo or brand on the top of the merchant’s landing page when people click on their landing pages. These marketers have spent time building a brand, and they want their visitors to go about completing landing page forms with more peace of mind. Implementation could always be an issue, but if you have a decent coder, it’s pretty easy to get it done with server-side scripting.

If you happen to be hoping to optimize your blog’s conversion rates, you can always rely on third party scripts to better target your visitors. WP Greet Box is one of those handy plugins that you can install on any Wordpress based landing page to target your visitors by their referring URL. You can easily customize the message and show your visitors some dynamic notes upon their visit.

This is not an approach that would increase your conversion rates every-time. But it’s certainly worth trying. It does work on some landing pages better than others. But you never know unless you test things out.