The Rich Jerk is one of my favorite online marketers of all time. Not because I love her products or even have tried any of them, but the way she has create a persona for herself that is magnetic and brash at the same time. The Rich Jerk is not your average marketer. You see, top marketers tell you why their products rock and why you shouldn’t leave without them. Some bombard you with testimonials and bonuses to get your attention. The Rich Jerk does that and more. For starters, he uses geocoding and advanced technologies to grab your attention. So when you log in to his landing page, you are going to see your own city show up on the page. You are also going to get so many bonuses, your head is going to spin.

These landing pages all come with benefits, features, proofs, testimonials, content break down, call to action, and extreme call to action. And the colors used on these pages are proven to be the most effective when it comes to increasing conversion rates. The Rich Jerk’s landing pages are magnetic as well. You are constantly reminded how rare this opportunity is and how it can change your life. But there is more. The Rich Jerk doesn’t mind insulting you while she is at it. Not that she really wants to insult her visitors. But it’s a cool way to grab the attention of visitors and give them something they have not experienced before.

So why is the Rich Jerk so successful? It’s very simple. She is too frank and her words bring out emotions in people. You read it, and you feel the need to get the material to get to where the Rich Jerk has gotten selling products online. As I have mentioned, I have not tested any of the Rich Jerk products. I don’t know too much about the Rich Jerk, but I can see why she is so effective with her sales copy and landing pages. Her approach is outside the box and innovative. Is it to brash for my taste? Maybe. But there is a reason she has made lots of money selling her course. This approach is not going to work for everyone, but the Rich Jerk has adopted and implemented this strategy to perfection. Who says differentiation is too hard?