You know. I am a firm believer that in this day and age, if you share information with others and try to help others out, it will come back to you some day. That’s why I have decided to share my most secret KW weapon on this blog today. It’s one of the coolest tools that you can find on the Internet, but it’s powerful as well.

Everybody knows what a thesaurus is. A paperback thesaurus is just an unattractive lot of papers that simply don’t belong in the 21st century. I am sure you can use it if you are an English major but for a marketer, a thesaurus book is just too heavy and inefficient to carry. That’s where Visual Thesaurus comes in.

If you have been doing pay per click for a while, you are probably know you simply cannot just compete on the so obvious keywords. It’s always very satisfying to find a set of keywords that bring you good traffic but are cheap enough to play the bidding war with. With Visual Thesaurus you can significantly expand your horizon and find the not so obvious phrases for your campaigns.

Using VT, you can branch out every single core keyword and find replacement keywords to use for your campaigns. Take the word “balance.” VT breaks it down for you and you can dig deeper by clicking on each of the branches.

You can also define relationships, which is very handy. You can choose negative association and get negative keywords for your campaigns.

Now you may look at this software package and tell me, “who needs this?” Believe me, someday you are going to wake up and just totally blank. Visual Thesaurus is going to let you start your engine and do a productive brainstorming session. VT is not only cool but also powerful.  And it’s very cheap. Can’t beat that.