As a student of the online advertising game, I am always on the look out for products that truly stand out. Products that train you how to make a decent amount of money using Google Adwords. After reading many books in the past few years on the subject of online advertising, I believe you’ve got to be able to take risks to be able to have any success whatsoever on the Web. I have worked with many newbies to get their campaigns started on Adwords. These guys tend to stop their campaigns as soon as they don’t see results after the first 10-20 clicks. But online advertising is a game of averages. If you go in expecting to convert every single click to a sale, then you are going to be deeply disappointed.

Google Money Pro is a very effective advertising training system that gives you the mentality you need to be successful in this business. Before you get started with Adwords, you need to understand that losing $1 is not a big deal if you gain $10, $5, or even $2 per click. You are going to have to work on a profit basis and not on a cost basis. Most successful PPC marketers spend more than $100,000 a month. That’s a staggering number for regular folks, but if you can get back $500,000 for your troubles, then it’s well worth it.

Just like Adwords Profit, Google Money Pro comes with a blueprint that you can use to get started with Adwords right away. But there are certain differences between two products. I do believe that Adwords Profit has the skeleton and you need to meat on it. Google Money Pro is more meat, which is why it would be a great complement to (AP).

Here is why I like Google Money Pro (GMP):

• Basics: it’s easy to assume that folks have some level of knowledge when they pick up a training product such as this one. In truth, it’s always better to walk folks through the basics of what it takes to succeed online as a Pro PPC marketer, and GMP accomplishes that.
• Blue-Print: don’t you love products that show the theory and then put things in practice? I certainly do. Google Money Pro has a blueprint that you can use to manage your very own Adwords campaign.
• Audience: there is no one size fits all solution when it comes to Adwords. Some of us have more starting capital than others, and we afford to have bigger budgets. Steven takes that into account and even shows you how to get started with $100.
• Mentality: a big part of the Adwords game is mental. If you have the mental capacity to take costs on the chin and make $2 per every dollar spent, you are not going to lose money. But I know how hard it is to adopt that mentality. You got to experience it to get it!
• Expertise: It’s easy to come out and claim to be a guru in a market, but it’s even better if you have something to back it up. Steven is a Google Advertising Professional, which means he has passed the exam, and has managed Adwords campaign in the client center for 90 days, spending a considerable amount of money to get traffic on behalf of his clients. It’s good to know you are getting your info from someone who knows what they are doing.
• Guarantee: this isn’t really a plus but rather a must have. Steven guarantees his product for 60 days. I wish other folks would learn and adopt this practice.

And I don’t like:

• $$$: it turns me off when folks talk about you can make this or that online by using their techniques. There is no way to be certain about the amount you can earn online. You may earn more than $160K or less than $160K. It depends on your niche, and your situation.
• Sales-letter: I hate long sales-letters. It’s nothing against Steven or anyone else for that matter. I am a marketer and I know long sales-letters actually help folks decide better, but I just don’t like reading through all that.
• Testimonials: the product is great but can we just stick with 3 to 5 testimonials. More than that is just stating the obvious.

GMP is not for everyone. It’s not a cheap training system, and you shouldn’t get it if you are not planning to succeed online. I know it sounds strange but some folks are looking to start a hobby and not a business. If that’s you, do yourself a favor and look elsewhere. Otherwise, you should definitely give GMP a try for yourself.