Twitter is one of the hottest web 2.0 services available today. The community may be fairly new but it is growing fast. In fact, it’s growing so fast that the folks behind the service have a hard time handling the expansion. Twitter allows you to reach to folks interested in products in your niche and even find partners. But if you are just getting started with Twitter, you are going to have a hard time getting 100,000 people to follow you. You can always start by providing valuable information to your Twitter followers and reach out to folks who may be interested in what you have to say. You can always give away things to gain more followers. Or you can just promote your Twitter profile and advertise it in front of people who may be interested in your products/services.

Featured Users is an ad network that allows you to promote your profile on top Twitter services such as Friend Or Follow. Folks who use these services are looking to get more done with Twitter. They are looking to do research, find more friends, or manage multiple accounts. Whatever the case, by putting your profile in front of these folks you can get them to check out your profile and become a follower of yours.

Advertising on Featured Users network is not that expensive either. Here is the pricing plan:

• 1,000 impressions = $10 (CPM).
• 10,500 impressions = $100 ($9.5 CPM)

That’s not too cheap, but it’s not that expensive either. Especially knowing that you are putting your profile in front of a targeted community. Featured Users also provides you with appropriate reports to help you decide whether you are making a progress.

Ultimately, you want to make sure you define success before taking advantage of Featured Users. Are you in it to gain a whole lot of random followers or just super targeted followers? How much money are you making per each Twitter follower. What is your conversion rate? How much traffic are you getting, and how does your Twitter traffic affect your overall average visitor value. If you are interested in expanding your Twitter presence, Featured User is certainly worth testing. It’s not that expensive, and you’ll know whether your campaign is working after a couple of thousands impressions.

Your take: how big of a role Featured Users has played in your progress on Twitter?