PPC Shadow is the newest Adwords spying tool that has been released to help affiliate and pay per click marketers simplify the process of managing their CPAs. The concept behind the tool is very simple yet powerful at the same time. If you have been in the Adwords game, you know that most successful pay per click marketers track everything. They track ads, keywords, URLs, and everything else you can think of. If you want to lower your costs and achieve higher quality scores, you better have ads that not only get a high CTR but also bring you money. Would you spend money on Adwords if you are losing money?

That’s the philosophy behind PPC Shadow. It is an Adwords tracking system that allows you to figure out what you competitors are doing and how long they are running their ads for a specific keyword. That’s probably one of the best way to figure out who’s making money from what.

There are many ways to make money using Adwords, but spying on others is probably the easiest one. You don’t have to work that hard, and you let others test offers for you before you jump in and grab a piece of the profits. That’s exactly why an automated tool such as PPC Shadow comes in handy. The only downside to this tool is that it is only available to a limited number of folks (I guess the server load is too much to handle after a certain point). Let’s hope they make this available to all of us in the future.