Many marketers are taking advantage of Twitter to drive traffic to their websites and take their business to the next level. We are not talking about those aggressive marketers who are bordering on spamming Twitter. But those who have treated Twitter as a way to connect with their prospects and provide value to them are reaping the rewards. You can think of Twitter as a communication channel that is very similar to your newsletter but it has a social aspect to it. Your followers on Twitter are much different from your e-mail subscribers, and your actions are much more transparent in a social community such as Twitter. Many marketers still rely on their e-mail subscribers to generate revenue for their business. Twitter can offer that and more.

Should marketers promote their Twitter accounts on their landing pages? There is no easy answer to that question. You never know how adding a small tweet button could affect your conversion rates. Would people be turned off by the low number of retweets your page has gotten? Could the button change the complexity of your landing page and make it less attractive to your visitors? Will your visitors actually navigate away from your site to spend more time on Twitter if you add a tweet button to your page? These are all questions that one needs to consider when it comes to implementing Twitter on a website. Twitter @Anywhere has certainly addresses some of these issues.

Let’s face it. The last thing you want to do on your landing page is send your visitors to a different site not owned by you. Twitter may be a nice community to be a part of, but it does not put revenue on your table. So you want to stay away from solutions that take your traffic away. Twitter @Anywhere enables marketers to integrate Twitter on their websites without sending people directly to Twitter.com. All the interactions with Twitter can happen on your website, which is why the new service is much more useful to marketers.

What’s nice about @Anywhere is the fact that you can linkify Twitter names on your landing page and get more followers without people clicking away from your site. You can also add a tweet box to your landing page and encourage people to share their views about your products with the world. So there are many positives to using Twitter @Anywhere. Still, you will need to test your landing pages vigorously to make sure Twitter @Anywhere is right for you. You certainly do not want to reduce your conversion rates by integrating Twitter in your website.

How has Twitter @Anywhere affected your conversion rates?