If you have advertised affiliate products on Google, Yahoo, or any other search engine for that matter, you have probably faced this fundamental question. “Should I build my own landing page or should I use the ones provided by the merchants?” A few years ago, you could just redirect traffic to your merchant’s landing pages, and you could make a lot of money without having to worry too much about making a landing page. But even then, smart marketers were developing their own landing pages.

There is this tendency among some online marketers to be lazy. Everybody wants to make $1 M online in 24 hours. But the online marketing business takes hard work. As always you should test your landing page against that of your merchant to figure out which one performs the best. It’s true that some merchants spend a lot of time and effort optimizing their landing pages. That’s great. But that doesn’t mean their landing pages will convert the best with your audience, does it?

You should always try to create, test, modify, test to find out the best you can get from your landing pages. It take a lot of time and effort but even if you improve your conversion rate by 1%, that could make a big difference in the long run. By the way, don’t for a second think that building a landing page requires a doctorate in programming