If you have been involved with Google Adwords for a while, you have probably heard of Google’s Adwords certification. Google has come up with this certification program for folks who want to prove to their customers and employers that they are qualified and they know what they are talking about.

The exam is not that challenging. It is 100+ questions about the ins and outs of Adwords. So if you are hoping to pass the exam without knowing the details, you may be wasting your time. But the funny thing is the videos and text training provided by Adwords covers most of the questions on the exam. What I found challenging about the exam were errors in questions. For instance, there were a couple of questions that were asking me to look at a graph but there was no link to the graph anywhere on the page. But if you score 75%, you pass the exam, and that is certainly not hard to do. Which brings me to the next point:

Just like any exam, you can study and cram for Google Adwords exam and pass it in the first try. The exam is open book and cheap, so you can take it a couple of times if you don’t pass it in your first try. Passing the exam does not mean that you are a master in Adwords. It just shows that you know your way around Adwords.

Google Certification is great for folks who are very experienced in the PPC field, but do not expect for a second that it can help you actually become a better marketer. The certification tests you on Adwords details, but it doesn’t test you on your marketing abilities. You may be able to get a job with the certification in your hands, but if you are not a good marketer, it will show eventually. So should you trust a Google certified professional? Not really! I trust the track-record and experience of marketers that work for me not the awards and certifications that they have.