Google is constantly innovating and adding new features to its services, though if you are not using Adwords or other Google services that regularly, you may miss easily. Google has opened a whole new can of worms by enabling Adwords users to install their data on local computers to speed things up. Google Adwords’ local storage feature takes advantage of Google Gears to store users’ data and makes it much faster to change views and do all kinds of things with data. Since you are using your local data here, speed won’t be an issue.

You can enable this feature by clicking on the appropriate mini-icon at the top right side of your Adwords account. If you don’t have Google gears, you’ll have to take a few extra steps. But installing this feature won’t be too much of an issue. The security of your data will be. Since this feature stores a copy of your data on your computer, you will have to make sure the computer you are using it on is secure (not a shared one). This is not a universal feature, meaning that you’ll have to do it for each computer. Should you enable local storage on your Adwords account? It really depends. Unless you have a ton of campaigns and speed/performance has become an issue for you, there is no reason to take the risk. I personally have not had to deal with Adwords performance issues for a long time, and this new feature is not worth the headaches that it brings.

What are your thoughts on local storage of Google Adwords data?