In case you have not noticed, StumbleUpon has been making some major changes to its interface for advertisers. The new changes were introduced a while back to make it much easier for StumbleuUpon advertisers to manage their campaigns. The service still allowed those who preferred the old interface to switch back. Not anymore. The changes seem to be final, and while we did not get the features we were expecting for, the new interface is a nice minor upgrade.

The new design focuses more on metrics and has a more sophisticated look and feel. Now you can easily find out your effective CPV for your campaigns and even figure out the free stumbles that you have gotten from the service.

You can choose multiple categories and even target people in a specific age group for your campaigns. Local targeting is available as well. There are still some major campaign management issues with this service. For instance, one still can’t target a specific time of day with StumbleUpon campaigns. It’s also not possible to create sub-campaigns and define different behaviors for each sub-campaign. So the service is in need of some re-organization. It’d also be nice to have the ability to have multiple campaigns on without one getting all the views and the other sitting idle, getting no love from StumbleUpon.

StumbleUpon advertising is not perfect, but it does give publishers a cheap way to get the word out about their content and products. Unfortunately, we may never see those Adwords-like changes implemented on StumbleUpon.